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Roboto converged Slingshot Bio's WordPress and Shopify sites into one headless Shopify build on Next.js and Sanity, instrumented end to end and AI-ready.
From BaseHub to Framer
We are the BaseHub to Framer migration experts
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Challenges with BaseHub
Key pain points
BaseHub is one of those platforms that feels like it was built by a developer, for a developer, and at no point did anyone ask, “Won't marketers need to be able to edit on the go?” Once you’re inside, it’s tables inside tables inside tables, like a Russian doll but somehow less fun. And as we’ve said before, we genuinely appreciate good engineering… but BaseHub often feels like someone shipped the database schema and called it a CMS.
BaseHub is painful to use, in our opinion. Because the platform is still young, features sometimes glitch, real-time collaboration hiccups, and localization or migration workflows can get messy fast. Documentation gaps and unpredictable branching only add to the frustration. If you're determined to build on BaseHub, we can walk you through the safest path… or at least help you avoid the inevitable “why is this breaking again?” moments.
Occasional feature glitches
New features sometimes ship a bit wobbly, so expect the occasional “why is this suddenly broken?” moment.
Not yet enterprise-ready
It’s great for small teams, but big orgs will hit walls fast. Workflow maturity and stability just aren’t there yet.
Limited third-party integrations
If you rely on a rich ecosystem, BaseHub won’t meet you halfway. You’ll be wiring a lot of things yourself.
Localization support gaps
Multi-region content teams will feel the pain quickly as language handling still needs serious tightening.
API rate limiting constraints
Push it too hard and you’ll hit rate limits faster than you expect, which can block larger deployments.
Sporadic stability issues
Real-time collaboration and branching can hiccup under pressure, making scaling workflows frustrating.
Benefits of Framer
Key advantages
If you live in Figma all day, Framer is the right choice for you. You can import your layouts, tweak a few interactions, hit publish, and suddenly you’ve “built a website” without ever opening VS Code. The no-code editor is fast, the animations look like you actually care about UI, and the built-in hosting + global CDN means you never have to touch a server or pretend you know what an SSL certificate is.
Multiple people can jump in, rewrite copy, adjust layouts, and preview the site instantly in real time with zero handoff pain, and “can you push this to staging?” nonsense. The SEO defaults are strong, images automatically behave, and performance is fast without you having to obsess over Lighthouse scores.
Can't knock the service, but we're here when you're looking to build something more scalable.
Ability to control layout with drag and drop
You can drag, drop, and publish without the need for any developer or having experience in website development. With Framer, you can easily turn your mockup into a working page.
Quick and cheap to build something
If you need a site yesterday (and on a budget), go ahead with Framer. You can go from a Figma-level idea to a live marketing page in a few hours without writing any code or having developers wait on stand-ups.
Some optimization comes by default
Framer quietly handles things like image compression, semantic markup, and basic SEO hygiene. You ship quickly, and the site doesn't fall apart in Lighthouse analyses.
Huge library of themes
You can pick a template, tweak a few components, and you’re basically done. Its theme library is stacked, and most of it looks “portfolio ready” right out of the box.
Real-time team collaboration
Multiple people can jump in, edit, comment, and tweak designs live like Figma. It speeds up feedback loops and kills the endless back-and-forth.
Intuitive, designer-friendly UI
If you know your way around Figma, you’ll be able to use Framer without any difficulty. Framer’s interface is simple, and keeps designers moving without begging a developer for help.
Common questions
BaseHub to Framer migration FAQs
Answers to the most common questions about BaseHub to Framer migration
How do we migrate content out of BaseHub?
BaseHub exposes content through its GraphQL API, so extraction means writing queries to pull your content tree and transforming the responses into your target CMS format. The nested repeater structure can make this tricky since deeply nested content needs to be flattened or re-mapped depending on where you're going. Media assets need to be downloaded and re-uploaded separately. For a typical project with moderate content volume, we budget 2 to 4 weeks for the full migration.
Why do teams leave BaseHub?
BaseHub is still a young platform, and teams hit its limits as projects grow. The most common complaints we hear are feature glitches in production, limited third-party integrations, and an interface that feels more like a database browser than a CMS. Localization support is weak, API rate limits bite harder than expected on high-traffic sites, and real-time collaboration can hiccup under pressure. Teams that need enterprise-grade reliability often outgrow BaseHub within 6 to 12 months.
Is BaseHub stable enough for production sites?
For small marketing sites and developer portfolios, BaseHub works fine. For anything with real traffic, multiple editors, or complex content workflows, we'd urge caution. The platform ships features quickly but stability doesn't always keep pace. We've seen branching break under pressure and collaboration features hiccup at inconvenient moments. If your business depends on publishing uptime, you want a CMS with a longer track record of production reliability.
How much does Framer cost for a real website?
As of 2026, Framer's site plans are Free, Basic at $10/month, Pro at $30/month, and Scale at $100/month (Scale is annual only). The free plan won't carry a real site. You get a framer.site subdomain and Framer branding. A custom domain starts on Basic, which gives you 2 CMS collections and 30 pages. Pro lifts that to 10 collections, 150 pages, and 2,500 CMS items, and beyond 10 you pay roughly $40 per extra 10 collections. The other catch is the per-seat and add-on pricing. Editors are $20/month each, content editors $10/month, and localisation runs $40 per language. So a small marketing site with a blog and two editors lands around $50-$70/month, and a multi-language content site climbs faster than the sticker price suggests. Compare that to a headless CMS on a free tier plus roughly $20/month hosting on Vercel, and Framer stops looking cheap once your team or your content grows.
Can you move a Framer site to a headless CMS without losing the design?
Yes, and we've done this for several clients. The design itself translates well to a modern frontend because Framer sites are essentially CSS layouts with animations. We rebuild the visual design in Next.js (or whatever framework fits), which usually produces a faster, more performant version of the same site. CMS content exports from Framer's collections through their API, though the data structures are simple so the migration is straightforward. Animations need manual recreation using a library like Motion for React, but the results are typically better than Framer's output. The whole process takes 4-8 weeks for a typical marketing site.
What are the best alternatives to Framer for a growing company?
It depends on what you're outgrowing. If you want to keep the visual editing experience, Webflow offers more CMS depth and ecommerce capabilities, though it has its own scaling limitations. If you want full control, a headless CMS (Sanity is our pick) paired with Next.js gives you unlimited flexibility in content modelling, design, and performance. Builder.io is worth considering if your marketing team needs to build pages independently, though the vendor lock-in is a concern. For most growing companies, we recommend the headless CMS plus custom frontend route because it scales without platform ceilings and your design is never limited by what a visual builder supports.
When should you stop using Framer and switch to something else?
Three signals tell you it's time. First, your CMS needs exceed what collections can handle. If you need relational content, structured data beyond flat lists, or more than a handful of collection types, Framer's CMS will hold you back. Second, content editing. Framer has no separate admin for editors, so anyone updating the blog works inside the full design file, which is a real problem once non-designers are involved. Third, development workflows. If your team includes developers who want version control, CI/CD pipelines, and the ability to write custom logic, Framer's no-code environment becomes a constraint. We've migrated Framer sites for companies that hit these walls together, usually around the 20-30 page mark with three or more content types.
Does Framer support headless or API content delivery?
Not really. Framer renders and hosts your site on its own infrastructure, and the CMS is built to feed that frontend, not to serve content over an API to another app. There is a read API for pulling collection data out, which is enough for an export or a migration, but you can't point a separate Next.js or mobile app at Framer as a content backend the way you would with Sanity or Contentful. If you need one content source feeding a website, an app, and a few other surfaces, Framer is the wrong shape. A headless CMS is built for exactly that.
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