Insights & hot takes
Thoughts on content systems, frontend architecture, and the tools we use daily. Occasionally opinionated.
Latest articles

Next.js 16.1 for dummies
Turbopack caching goes stable, a new bundle analyzer, and 20MB lighter installs. The boring release that makes everything faster.



The state of headless CMS
By the time you read this, another CMS will have pivoted to AI, announced a beta, and promised to 'reimagine how teams create.' Keep up.




Ship AI, AI, AI
Everything Vercel announced at Ship AI, starting with AI SDK 6, plus our take on which releases matter if you want to start shipping AI features.



Next.js 16 for dummies
Wait, I’m sure it was only just in beta. Guess we’re production ready, baby.



We dumped Google Analytics for PostHog
Our relationship with Google Analytics has ended, and we're even throwing away our mix CDs. PostHog is the new bad boy in town.



Page-builders and spacing
Explore the chaos of page builders and 8px grids, the perils of spacing, and Tailwind CSS joys. A guide to save your sanity or at least make you laugh.




Our cookie banner prayers have been answered
Most cookie consent banners drag down Core Web Vitals. Why we chose c15t, the developer-first consent tool, and what it did for our site's performance.



How we migrate content without breaking stuff
Ever wondered how Roboto Studio lifts and shifts hundreds of pages for website migration? Let's guide you through our process and share some tips along the way





Sanity Canvas: a better way of writing content
If you enjoy creating content with your team, you'll want to check out Sanity's new Canvas release. It's made for teams like ours who thrive on collaboration - imagine all your content being edited in one place, faster feedback, shared ideas, and direct integration with Sanity Studio.

