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From Storyblok to Craft CMS

We are the Storyblok to Craft CMS migration experts

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Challenges with Storyblok

Key pain points

Storyblok is not our first recommendation for a headless CMS. The product looks polished, but documentation sprawl makes initial setup harder than it should be, and non-technical editors routinely get lost navigating spaces, stories, and nested components.

Pricing is the bigger issue. Extra locales are $20/month each, extra seats are $15/month each, and custom roles, SSO, and the GraphQL API are all gated behind the custom-priced Premium and Elite plans. Teams on Growth ($99/month) often end up on Growth Plus ($349/month) not because they want the extra features, but because they hit an API request or locale limit.

You'll also lean on third-party integrations for a lot of ordinary tasks, which means more code paths to maintain. Webhook behaviour has changed between releases without clear deprecation notices. It's not a broken platform, it's just not a plug-and-play one.

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Customization difficulty

Customisation can take effort

Storyblok can do almost anything, but sometimes the “how” involves developer time, CLI commands, or manual tweaking. Great control, just not always plug-and-play.

Integrations is difficult

Some integrations need extra work

For things like CRMs or complex platforms, you’ll likely build the integration instead of installing it. Expect a bit more engineering.

Editing experience issues

Slower editing

Real-time previews are great, but large pages or heavy components can load slowly. Occasionally, the editor UI feels less intuitive than the rest of the platform.

Asset management challenges

Asset management isn’t perfect

Renaming assets, bulk editing, or cleaning libraries can take longer than expected. It is not streamlined like the rest of the system.

Roles permissions not customizable

Permissions are fixed

Roles are predefined. For smaller teams, that’s perfectly fine. Bigger teams may want more granular access controls than Storyblok currently offers.

Pricing issues

Pricing jumps with scale

You get a free tier, but some advanced features sit behind higher plans. It’s worth it for projects if you want to pay more; just something teams should budget for early.



Benefits of Craft CMS

Key advantages

Craft CMS is one of those platforms we genuinely respect from a developer standpoint. The content modelling is best-in-class for a traditional CMS. You define sections, entry types, and fields with real precision, and the authoring experience maps cleanly to the underlying data structure. If your content team needs a CMS that actually reflects how the site is built, Craft delivers that better than most. The Twig templating layer is clean and predictable, and the admin UI is fast and intuitive once editors get past the initial learning curve.

Where Craft really shines is in the middle ground between simple marketing sites and full-blown enterprise builds. It's flexible enough to handle complex content architectures without the bloat of something like WordPress, and the built-in GraphQL API means you can use it headless if you want to pair it with a modern frontend. The plugin ecosystem is smaller but noticeably higher quality than what you'd find in WordPress, and the Composer-based workflow means your whole project can live in version control properly.

We've seen agencies build genuinely impressive work on Craft, especially for content-heavy sites where editorial workflows matter. If your team includes developers and you want a CMS that rewards careful architecture, Craft is a solid choice. It's not trying to be everything to everyone, and that focus shows.

That said, we'd typically recommend a headless CMS like Sanity for most of the projects we take on. Craft is at its best when you're comfortable with PHP and want a tightly integrated traditional or hybrid setup. If you're building on Next.js or a modern JavaScript stack, you'll find more natural fits elsewhere.

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Content modelling in Craft CMS

Exceptional content modelling

Craft's field and section system gives you precise control over your content structure. You can model complex relationships between content types without fighting the CMS.

Clean authoring experience in Craft CMS

Clean authoring experience

The admin panel is fast, well-organized, and maps directly to how content is structured. Editors can work efficiently once they understand the layout.

Built-in GraphQL API in Craft CMS

Built-in GraphQL API

Craft ships with a native GraphQL API, so you can use it headless without plugins or workarounds. It's deeply integrated and well-documented.

Composer-based workflow in Craft CMS

Composer-based modern workflow

Everything is managed through Composer, so your project, plugins, and dependencies all live in version control. Deployments through CI/CD pipelines work smoothly.

Plugin ecosystem in Craft CMS

Higher quality plugin ecosystem

The plugin store is smaller than WordPress but the quality bar is noticeably higher. Plugins are better maintained and less likely to break your site on update.

Granular user permissions in Craft CMS

Granular user permissions

Built-in role and permission management is detailed and flexible. You can lock down exactly what each editor can see and do without needing third-party plugins.





Common questions

Storyblok to Craft CMS migration FAQs

Answers to the most common questions about Storyblok to Craft CMS migration



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