Question 1

How much does Sitecore cost?

Accepted Answer

Sitecore doesn't publish pricing, but based on what we've seen across client projects, expect to pay six figures annually. Licensing alone typically starts around $40,000 to $65,000 per year for a basic XM setup, and jumps well past $100,000 once you add XP or XC modules. Factor in implementation (often $150,000 to $500,000+), hosting, and the specialised developers you'll need on retainer. For mid-sized companies, the total cost of ownership over three years can easily exceed $500,000. We've helped teams migrate off Sitecore and cut their annual platform spend by 60-80%.

Question 2

How hard is it to migrate away from Sitecore?

Accepted Answer

It depends on how deep you are. A basic Sitecore XM site with standard content types can be migrated in 8-12 weeks. If you're using Sitecore's personalisation engine, custom pipelines, or XP analytics heavily, the timeline stretches to 3-6 months. The biggest pain points are content extraction (Sitecore stores content in a tree structure that doesn't map cleanly to other systems) and rebuilding any custom .NET components in a modern stack. Our team typically runs the migration in phases, starting with content export and schema mapping before touching the frontend.

Question 3

Is Sitecore worth it for mid-sized companies?

Accepted Answer

No, not in most cases. Sitecore was built for large enterprises with dedicated IT teams and six-figure CMS budgets. Mid-sized companies consistently overpay for features they never use. The personalisation engine sits idle, the marketing automation goes untouched, and the team ends up using it as a glorified page editor. A headless CMS paired with a modern frontend framework gives you better performance, lower costs, and faster development cycles. We've moved multiple mid-sized companies off Sitecore onto leaner stacks and the feedback is always the same: they wish they'd done it sooner.

Question 4

What are the best Sitecore alternatives for enterprise teams?

Accepted Answer

It depends on what you actually use Sitecore for. If you need structured content with real-time collaboration and flexible APIs, Sanity is our go-to recommendation. If your team is locked into the Adobe ecosystem, AEM is the obvious (expensive) alternative. For teams that want enterprise workflow controls without the Sitecore price tag, Contentful or Hygraph are worth evaluating. The key question is whether you genuinely need a monolithic DXP or whether a composable stack of best-in-class tools would serve you better. In our experience, composable wins almost every time.

Question 5

Is Hygraph easy for non-technical editors to use?

Accepted Answer

It's decent but not great. Hygraph's editor UI is clean and approachable for basic content updates, but the moment your content model gets complex (nested components, multiple locales, lots of reference fields), editors start feeling overwhelmed. The interface slows down with large datasets, and the GraphQL-native approach means the editorial experience is shaped by developer decisions more than in other headless CMS platforms. We've set up Hygraph for teams where editors managed well after proper onboarding, but it requires more hand-holding than something like Sanity's Studio, which was designed with editorial experience as a first-class priority.

Question 6

How does Hygraph compare to other headless CMS options?

Accepted Answer

Hygraph's standout feature is Content Federation, which lets you pull data from external APIs into a unified GraphQL layer. That's genuinely useful if you're aggregating content from multiple sources. Compared to Contentful, Hygraph is cheaper at the lower tiers and more developer-friendly if your team already knows GraphQL. Compared to Sanity, Hygraph offers less flexibility in content modelling and lacks real-time collaboration in the editor. The free tier is generous for small projects. For larger builds, we usually recommend Sanity because the customisation ceiling is much higher and you're not locked into GraphQL as your only query language.

Question 7

What does Hygraph cost as you scale?

Accepted Answer

Hygraph's Hobby plan is free with 3 seats, 1,000 content entries, 500K API operations, and 2 locales. The Growth plan is $199/month with 10 seats, 10,000 entries, 1M API operations, and 3 locales. Overages on Growth are $0.20 per 10,000 API operations. Enterprise is custom pricing and typically unlocks 200+ seats, 1M+ entries, 50M+ API operations, up to 80 locales, plus SSO and dedicated infrastructure. The catch is the same as it has always been, high-traffic sites burn through included operations fast, and Content Federation queries count against your limits too. Model your expected API usage before committing.

Question 8

What's the hardest part of migrating from Hygraph?

Accepted Answer

Content extraction is actually straightforward since everything comes out through GraphQL queries. The harder part is rebuilding whatever Content Federation layer you've set up, because that logic lives inside Hygraph and doesn't export. If you've wired up three or four external APIs through federation, you'll need to replicate those integrations in your application layer. The other pain point is schema translation. Hygraph's content model maps to GraphQL types, and converting those to another CMS's schema (especially one that uses GROQ or REST) takes careful planning. We typically budget 4-8 weeks for a Hygraph migration depending on content volume and federation complexity.

We are the Sitecore to Hygraph migration experts

Challenges with Sitecore

Benefits of Hygraph

Common questions

Sitecore to Hygraph migration FAQs

Answers to the most common questions about Sitecore to Hygraph migration

Projects migrated without a hitch

Tray.ai

Mario Testino

Tabby.ai

Global Cycling Network

Get in touch

Projects migrated without a hitch

Tray.ai

Mario Testino

Tabby.ai

Global Cycling Network