Case Study
View Case StudyTray.ai
Migrating hundreds of thousands of pages, re-platforming and extending for the leading composable AI integration platform

While Payload CMS offers a range of features tailored for Next.js applications, it presents certain challenges that might deter some users. One of the primary concerns is the learning curve associated with adopting this tool, particularly for developers unfamiliar with Next.js or headless CMS architectures. The platform's smaller ecosystem compared to more established CMS solutions means that users might find fewer ready-made plugins and third-party integrations, potentially increasing development time and complexity. Additionally, as a JavaScript-based CMS, there might be performance overhead in high-traffic environments, necessitating careful consideration of server resources and optimization strategies.
Another notable drawback is the documentation, which, while generally helpful, has been reported to contain gaps that could hinder new users from fully leveraging the platform's capabilities. The community, although growing, is still smaller than those of more established CMS platforms, which can limit the availability of peer support and community-driven resources. Moreover, being a headless CMS, Payload requires a separate hosting solution for its backend, adding an additional layer of complexity for those used to more traditional, all-in-one CMS platforms. These factors combined might make Payload CMS less appealing to users seeking a more straightforward or widely supported content management solution.
With over 42.9% market share and more than 14,000 companies using it, Contentful is one of the most popular headless CMS choices among our customers. And why not?
It's built for structured freedom, which lets you create once and reuse forever from its huge repository. Meaning, no more copy-paste déjà vu or hunting through a maze of components. It's also one of the only CMS with first-party support for A/B testing and personalization. The plugin ecosystem is vast, and it keeps developers happy and content teams nimble with SEO, internationalisation, validation, and more.
And for the editors who like to see it as they build it, the live side-by-side preview makes every change visible in real time.
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