Case Study
View Case StudyTray.ai
Migrating hundreds of thousands of pages, re-platforming and extending for the leading composable AI integration platform

From Joomla to Contentful
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Key pain points
Joomla sits in the same category as WordPress, except somehow even harder to explain to anyone under 40. If your C-suite is filled with boomers who think “PHP developer” is still a personality type, Joomla will make them feel right at home. You might also have a vested interest in making your hosting provider very rich, because nothing about this platform is light, modern, or low-maintenance.
The dev experience still feels trapped in a pre-composer, pre-type-hints era. Migrations are a genuine horror story: extensions break, templates implode, and you’ll often rebuild the whole site because Joomla decided versioning should be a personality test. The community is smaller, the documentation is hit-and-miss, and the admin panel feels like a UI from a government portal that accidentally became a CMS. Performance on shared hosting is questionable at best, workflow is clunky, and there is barely any modern DX. But if you really, truly want Joomla… we’ll point you to another agency or just sit down with us for half an hour and we'll talk you out of your biggest digital regret.

Steep learning curve
Joomla makes even simple tasks feel like you’re onboarding into a new corporate ERP system. If you’re not already fluent in its quirks, prepare to lose a weekend (or three).

Outdated coding standards
Still clinging to older PHP conventions, missing modern practices, and generally stuck in a time capsule. If you enjoy fighting your own tools, you’ll love it.

Complex migration process
Upgrading versions feels less like an update and more like a full-blown rebuild. Random extensions break, templates combust, and you’re left questioning your career choices.

Extension compatibility issues
Half the ecosystem works… depending on your version, your template, the time of day, and whether Mercury is in retrograde. Reliability is not its strong suit.

Limited template selection
Unless you’re aiming for “government website from 2011,” the design ecosystem doesn’t give you much to work with.

Interface complexity barriers
The admin panel still feels like an escape room puzzle. Everything is technically there, but actually finding or using it is another story.
Key advantages
Contentful is one of the most established headless CMS choices, and we still see plenty of customers land on it after a shortlist.
It's built around structured content, so you model fields once and pull them into any front end you like. That means no copy-pasted components scattered across pages. It also has first-party support for A/B testing and personalization through its Studio add-on, which most competitors don't match natively. The app ecosystem covers SEO, translation, validation, and asset management, and editors get live side-by-side preview for content they're working on.
If your team has the budget and the developer resources to model content properly, it's a solid pick.

API-first design
Contentful was built for APIs from day one, which means your content plugs cleanly into apps, websites, and mobile.

Developer-friendly flexibility
Schemas, content models, and references can be tuned however you like. If your stack is anything beyond “cookie-cutter,” Contentful won’t get in your way.

User-friendly interface
Editors enjoy using it. Clean UI, quick search, structured fields, and no “where does this go again?” confusion.

Extensive integration capabilities
Plug in analytics, eCommerce, automation, and translation. Contentful plays nicely with almost anything. And if something isn’t supported yet, you can wire it up yourself without hacking the platform apart.

Scales under traffic
Contentful's global CDN holds up under heavy load. We've run it on sites pushing millions of monthly requests without needing bespoke infrastructure to handle spikes.

Cloud-based architecture
You don't have to install, patch, or maintain anything. It’s fast, globally distributed, and always up to date. Your content team can ship from anywhere without a DevOps babysitter.
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