Case Study
View Case StudyTray.ai
Migrating hundreds of thousands of pages, re-platforming and extending for the leading composable AI integration platform
From Ghost to Contentful
We are the Ghost to Contentful migration experts
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Challenges with Ghost
Key pain points
Ghost is great until you need it to do anything more than “post blog, send newsletter, and beg readers for $5/month.” The moment you step outside that happy path, the whole thing starts feeling painfully bare-bones. There’s no real visual builder, no serious content modeling, and the plugin ecosystem is basically “good luck, build it yourself.”
Hosted plans get expensive fast once memberships grow, and self-hosting turns into a weekend-killing DevOps hobby nobody asked for. If you need anything beyond a clean blog with a paywall, Ghost will politely tap out and tell you to write less ambitious content.
Blogging-centric feature set
Ghost is brilliant for blogs… and very “meh” for anything else. If you need complex content models, workflows, or enterprise-level flexibility, you’ll hit a wall quickly.
Sparse plugin marketplace
There’s no real ecosystem to lean on. Anything outside the basics usually means rolling up your sleeves and writing code yourself.
No visual page builder
If you were hoping to drag, drop, and magically design pages, Ghost politely says “no.” Everything beyond basic layouts needs theme edits.
Custom coding required
Even simple enhancements often require Handlebars or API work. Non-technical teams will run out of road fast.
Limited content modeling
You get posts and pages, that’s pretty much the deal. Anything beyond that is a workaround, not a first-class feature.
Lacks multi-site support
Running multiple sites under one instance isn’t Ghost’s thing. If you’re scaling across regions or brands, you’ll feel boxed in.
Benefits of Contentful
Key advantages
Contentful is one of the most established headless CMS choices, and we still see plenty of customers land on it after a shortlist.
It's built around structured content, so you model fields once and pull them into any front end you like. That means no copy-pasted components scattered across pages. It also has first-party support for A/B testing and personalization through its Studio add-on, which most competitors don't match natively. The app ecosystem covers SEO, translation, validation, and asset management, and editors get live side-by-side preview for content they're working on.
If your team has the budget and the developer resources to model content properly, it's a solid pick.
API-first design
Contentful was built for APIs from day one, which means your content plugs cleanly into apps, websites, and mobile.
Developer-friendly flexibility
Schemas, content models, and references can be tuned however you like. If your stack is anything beyond “cookie-cutter,” Contentful won’t get in your way.
User-friendly interface
Editors enjoy using it. Clean UI, quick search, structured fields, and no “where does this go again?” confusion.
Extensive integration capabilities
Plug in analytics, eCommerce, automation, and translation. Contentful plays nicely with almost anything. And if something isn’t supported yet, you can wire it up yourself without hacking the platform apart.
Scales under traffic
Contentful's global CDN holds up under heavy load. We've run it on sites pushing millions of monthly requests without needing bespoke infrastructure to handle spikes.
Cloud-based architecture
You don't have to install, patch, or maintain anything. It’s fast, globally distributed, and always up to date. Your content team can ship from anywhere without a DevOps babysitter.
Common questions
Ghost to Contentful migration FAQs
Answers to the most common questions about Ghost to Contentful migration
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