Case Study
View Case StudyTray.ai
Migrating hundreds of thousands of pages, re-platforming and extending for the leading composable AI integration platform

Despite its strengths, Dato CMS may pose issues, particularly for projects requiring extensive customisation or specific feature sets, as it might lack depth in certain areas compared to other CMS platforms. We've never been huge believers in "drag-and-drop" schema builders because they lack inherent validation and extensibility.
The pricing model, which scales with the required functionality and traffic usage, could be a limitation for startups or smaller businesses. Additionally, the learning curve associated with its API-driven environment might pose challenges to non-developers. Some users may also need additional plugins or custom development to fully meet their needs.
Calling your CMS “Kontent dot ai” is a brilliant way to convince people you’ve built an AI-powered future. And to be fair, the platform does have a clean editor, strong workflow tools, and a respectable multi-channel setup.
It's perfect for the kind of company that has more infosec members than it does have devs. But calling yourself an AI platform doesn’t mean you’re built like one.
Real AI-driven CMS platforms start at the foundation with structured content, flexible modeling, real-time indexing, and an architecture that doesn’t panic the moment you try something complex. Sanity doesn’t even market itself as “AI-first,” but it’s been ahead of the curve for years. They shipped an embedding index before “AI CMS” was a pitch deck buzzword. We even built one of the first AI search tools on top of it.
So yes, Kontent.ai is great. If you want a polished interface and enterprise workflows, go for it. And if you’re dead-set on building your website there, talk to us first. We’ll walk you through it and maybe even find a better way before you spend six months discovering the limits yourself.
You shouldn’t need a week of onboarding to publish a paragraph. Kontent.ai nails this with a clean interface that doesn’t punish you for being a marketer instead of a developer.

Build content the way your brain works. Modular, structured, reusable. No dev intervention every time marketing decides “we need one more field.”

The APIs are predictable, well-documented, and don’t require wild workarounds. Everything connects the way it should and developers stay happy too.

React, Vue, Angular, or whatever framework you’re obsessed with this week, Kontent.ai plays nice with all of them and keeps deployments smooth.

You can resize, crop, and optimize visuals without leaving the CMS. Think of it as an in-house designer that doesn’t complain about aspect ratios.

Writers, editors, and developers can work together without stepping on each other’s commits. Instant updates, fewer Slack messages, and zero “who overwrote my draft?” moments.
Book a meeting with us to discuss how we can help or fill out a form to get in touch
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