Case Study
View Case StudyTray.ai
Migrating hundreds of thousands of pages, re-platforming and extending for the leading composable AI integration platform
From Webflow to Storyblok
We are the Webflow to Storyblok migration experts
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Challenges with Webflow
Key pain points
Now for the part Webflow doesn't put on their homepage. Pricing escalates fast. The $23/month CMS plan sounds reasonable until you pass 2,000 items and get forced onto the $39/month Business plan, and enterprise contracts run $60,000+ a year for high-traffic sites. The CMS editor is the other pain point everyone loves to hate. Tiny text fields, awkward formatting, and the occasional "why did hitting save unpublish my article?" moment. Not the confidence you want from a content platform.
Then there are the technical walls. Only one designer can edit the canvas at a time. Reference fields have shallow depth. CMS reference limits force strange workarounds for anything resembling real relational content. And if you ever want to leave Webflow, the exported code drops CMS content, interactions, and animations, so your "no-code" site suddenly needs code everywhere.
Expensive pricing tiers
Webflow starts cheap, but the moment you need CMS items, traffic, or team features, the bill jumps fast. If you want just 10 pages, go ahead. But if you need an enterprise website, we suggest reconsidering.
Outdated CMS editor interface
For all the design polish, the CMS editor feels stuck in another decade. Tiny text fields, formatting quirks, and the occasional “why did that unpublish my live page?” moment doesn't help content teams move fast.
CMS reference limitations
Complex content models often require hacks, workarounds, or custom code anyway, which defeats the “no-code” dream. It doesn't have repeaters or shallow reference depth, and collection limits add friction to what should be simple tasks.
Single-designer collaboration limit
Only one designer can work in the Webflow canvas at a time. On larger projects, this turns teamwork into a queue.
Third-party integration dependency
If you need advanced features, prepare to stitch in custom code or third-party services. The plugin ecosystem is small, so extending Webflow usually means bolting on tools outside the platform.
Limited export functionality
You can export your site, but you lose CMS features, interactions, and animations the moment you do. It’s more like a one-way door than a portable build.
Benefits of Storyblok
Key advantages
If you've ever tried explaining "headless" to a content team and watched their eyes glaze over, Storyblok is your peace offering. The visual editor is genuinely good: editors see changes on the real page preview instead of filling out abstract field forms.
That's the upside. The downside is that the API lacks a few basics, like fetching child or sibling pages directly, and the tier jumps get steep once you need more locales or seats. If Storyblok is your choice, we can make it work, we know where the rough edges are and how to set it up cleanly.
Visual editing capabilities
Yes, you read that right, you can do real-time, on-page editing. Make a change, see it instantly, no staging limbo, which means you can stop “guess and publish.”
Component-based approach
You can build a component once and use it everywhere. You can also update a button or banner in one place, and the entire site fixes itself.
Efficient content structuring
Your content stays clean, organised, reusable, and not scattered across 40 pages. Developers work with structured data, editors drag-and-drop pieces like Lego. Everyone gets to stay sane.
Robust multi-language support
One CMS, many languages, zero chaos. Localise content without duplicate pages, messy exports, or spreadsheet archaeology.
Collaborative environment
Writers, designers, and editors can all jump in at the same time without breaking each other’s work. Add comments and approvals. View version histories for teamwork without the headache.
Highly customisable
If your design system can imagine it, you can use Storyblok to model it. There are custom fields, workflows, and logics that can bend to your stack rather than the other way around.
Common questions
Webflow to Storyblok migration FAQs
Answers to the most common questions about Webflow to Storyblok migration
How much does Webflow cost?
Webflow's pricing is layered and confusing. Site plans (billed yearly) start at $14/month for Basic, $23/month for CMS with 2,000 items, and $39/month for Business with up to 20,000 items. Those are per-site. Workspace plans are separate at $19/month (Core) or $49/month (Growth) for teams, plus $16-$35/month for Freelancer or Agency plans. Ecommerce runs $29, $74, or $212/month depending on the tier. Enterprise pricing starts around $60,000/year. The real cost surprise comes from CMS item caps and bandwidth overages, a single CMS site that grows past 2,000 items forces a jump to Business.
How do I migrate from Webflow to a headless CMS?
We export your Webflow content through their API, restructure it for the target CMS (usually Sanity), and rebuild the frontend in Next.js. The content migration itself is straightforward. The tricky part is recreating Webflow's visual design in code, especially custom interactions and animations. Most migrations take 4-6 weeks. The payoff is a faster site, no per-page CMS limits, and a frontend your developers can actually version control.
What are the best Webflow alternatives?
For designers who want visual control, Framer is the closest alternative with better performance. For teams that need a proper CMS backend, Sanity paired with a custom Next.js frontend gives you far more flexibility. If you just need a simple marketing site and don't want to code, Framer or Squarespace will get you there cheaper than Webflow's higher tiers. The right choice depends on whether you're outgrowing Webflow's CMS limits or its pricing.
How do I understand Webflow pricing?
Think of it as two separate bills. First, your Site plan, which covers hosting, CMS items, bandwidth, and form submissions for each individual site. Second, your Workspace plan, which covers team seats, staging sites, and collaboration features. You pay both. A solo freelancer on one site might spend $23/month. A team of five managing three sites easily lands between $300 and $500/month. Always check CMS item limits before launching, because the cap for the CMS plan is 2,000 items and hitting it forces an immediate upgrade to Business.
Can I export my Webflow site and host it elsewhere?
Technically yes, but you lose almost everything that makes Webflow useful. Exported code strips out CMS content, interactions, animations, and form handling. You get static HTML and CSS. For most teams, exporting means rebuilding. That's why we recommend migrating to a headless CMS and custom frontend rather than trying to salvage exported Webflow code. It's cleaner, faster, and you end up with something maintainable.
What are the best Storyblok alternatives?
Sanity is the alternative we recommend most often. It offers deeper content modelling, real-time collaboration, and a pricing model that doesn't spike when you add features. Contentful is another option if you want a mature ecosystem, though it's pricier. For teams that loved Storyblok's visual editor, Sanity's Presentation tool now provides a similar live preview experience. We've migrated several Storyblok projects to Sanity, and the feedback from both editors and developers has been positive.
How much does Storyblok cost?
Storyblok has a Starter plan at $0 with 1 seat, 2 locales, and 100K API requests. The Growth plan is $99/month for 5 seats, 1M API requests, and 2 locales. Growth Plus is $349/month for 15 seats, 4M API requests, and 10 locales. Extra seats are $15/month each, extra locales $20/month, extra traffic $75/250GB. Premium and Elite are custom pricing and unlock SSO, custom roles, and the GraphQL API. Teams often outgrow the Growth plan on locales or API volume rather than features, which forces a $250/month jump.
Does Storyblok have a visual editor?
Yes, and it's one of the best in the headless CMS space. You see real-time changes as you edit, directly on your site preview. It's the main reason many teams pick Storyblok. That said, Sanity now offers a comparable experience through its Presentation tool, which gives you live visual editing with more flexibility in content modelling. If the visual editor is your primary reason for choosing Storyblok, it's worth comparing both before committing.
Can I migrate from Storyblok to another CMS?
Yes. We export your stories, components, and assets through Storyblok's API, then restructure everything for the target platform. Storyblok's component-based content model actually maps well to Sanity's block system. Most migrations take 3-5 weeks. The main challenge is handling Storyblok's nested component structure and translating field-level localization to the new platform's approach. We keep your site running on Storyblok throughout, so there's zero downtime during the switch.
Is Storyblok good for large websites?
It works for mid-size sites but starts showing strain at enterprise scale. The API has performance limitations when fetching deeply nested content, and the pricing jumps between tiers are steep. Teams with 50+ pages and multiple locales often find themselves on the Growth Plus plan ($349/month) or pushed toward Premium sooner than expected, especially because custom roles and SSO only appear on enterprise tiers. For large-scale projects, we typically recommend Sanity instead. Its GROQ query language handles complex content relationships more efficiently, and pricing scales more predictably.
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