Case Study
View Case StudyTray.ai
Migrating hundreds of thousands of pages, re-platforming and extending for the leading composable AI integration platform

Seriously, who uses GraphQL anymore? The whole thing feels like homework. Beginners get hit with a learning curve, and simple projects often end up feeling more complex than they need to be. The UI can slow to a crawl once your dataset grows, especially if you’re juggling dozens of fields or multiple locales. While the localization tools work, the experience can get messy with 10+ languages, and suddenly your dashboard looks like a spreadsheet that lost a fight.
Integrations are also tricky. Everything runs through GraphQL, which leads to your entire stack still living in REST-land. In that case, expect extra dev time to bridge the gap. If you’re not sure whether Hygraph is the right fit or you’re stuck halfway up the learning curve, reach out. We can help you figure out the cleanest path forward.

GraphQL is one of its strongest point but it can be your downfall as well, if your team hasn’t touched GraphQL before, expect a ramp-up period. It’s powerful but definitely not “plug in and go.”

Once your project grows, the Hygraph UI can start dragging. Big data collections need extra optimization to stay usable.

Heavy models, long lists, and asset-heavy projects can make the dashboard feel slow, especially for editors.

Managing multiple locales works, but it’s not as intuitive as it looks on paper. Some teams find themselves clicking around more than expected.

Multi-language setups work fine, but as soon as you hit double-digit locales, the UI quickly becomes noisy and harder to manage. It’s usable, just not optimised for scale.

If your systems still rely on REST, be prepared for extra engineering. Hygraph is GraphQL-only, so adapters and rework are part of the deal.
Payload is genuinely strong tech. It’s fast, open-source, developer-first, and perfect if you want full control over your content model. The Next.js integration is smooth, the admin UI is clean, and it’s one of the more flexible modern CMS options if your team prefers to build things exactly the way you want them.
Just know that if you want actual features like visual editing, Vercel Blob storage, image handling, etc, you’ll be paying extra for the privilege. If you’re considering Payload or thinking about migrating into (or out of) it, reach out to us. We can help you figure out whether it’s the right stack or guide you toward a cleaner, saner (Sanity) setup.

Payload works natively with Next.js, giving you clean data fetching and a smooth development flow. It removes the usual CMS friction so you can build fast, modern frontends without hacks.

Everything is configured in code, which means you can tailor the CMS to your exact use case. You define the logic, workflows, and behaviour.

You can design any content structure your project needs, from simple documents to complex relational models. This gives you full control over how content is organised and delivered.

Payload’s admin panel is simple, clean, and fast. Editors can create, update, and manage content without training or digging through confusing menus.

You can extend Payload however you like. Build custom fields, integrate external services, or add your own API routes. Perfect for teams that need deeper project-specific functionality.

Payload comes with user auth, roles, and access control baked in. No external auth service needed, and you can customise permissions to match your editorial workflow.
Book a meeting with us to discuss how we can help or fill out a form to get in touch
Join the growing list of successful migrations
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