Case Study
View Case StudyTray.ai
Migrating hundreds of thousands of pages, re-platforming and extending for the leading composable AI integration platform
We are the Contentstack to Payload migration experts
Challenges with Contentstack
Contentstack comes with a hefty price tag and an even heftier learning curve. You don’t just “spin it up,” you architect it, model it, train teams, fight through workflows, and hope your budget survives the onboarding. The editor can drag when the content tree gets big, and the visual builder starts feeling like it's running a marathon with ankle weights.
Pricing is also locked behind sales calls and enterprise paperwork. Good luck, if you want to switch platforms later. The custom setups and integrations turn migration into a full-blown project. Even with strong APIs, a lot of “advanced” tasks still need bespoke dev work, meaning you’ll rely on specialists whether you like it or not.
Key pain points
Steep learning curve
Even seasoned teams need time to get comfortable. Content modeling and workflows aren’t “plug and play,” expect onboarding sessions and a couple of headaches.
Complex initial setup
Getting everything wired up the way you want takes real developer hours. This isn’t a “spin it up on a Friday” CMS.
Performance lags in editor
Large content models and lots of entries can make the editor feel sluggish, especially when teams scale up.
Limited self-service customization
Anything beyond the basics tends to require a developer. Marketers won’t be bending this platform to their will alone.
Editor usability concerns
The visual builder is powerful but can get overwhelming fast, especially with deep nesting or complex blocks.
Content modeling complexity
You’ll spend time architecting your content upfront. If your team isn’t used to strict modeling, brace yourself.
Benefits of Payload
Payload is genuinely strong tech. It’s fast, open-source, developer-first, and perfect if you want full control over your content model. The Next.js integration is smooth, the admin UI is clean, and it’s one of the more flexible modern CMS options if your team prefers to build things exactly the way you want them.
Just know that if you want actual features like visual editing, Vercel Blob storage, image handling, etc, you’ll be paying extra for the privilege. If you’re considering Payload or thinking about migrating into (or out of) it, reach out to us. We can help you figure out whether it’s the right stack or guide you toward a cleaner, saner (Sanity) setup.
Key advantages
Integration with Next.js applications
Payload works natively with Next.js, giving you clean data fetching and a smooth development flow. It removes the usual CMS friction so you can build fast, modern frontends without hacks.
Fully customizable
Everything is configured in code, which means you can tailor the CMS to your exact use case. You define the logic, workflows, and behaviour.
Supports custom data models
You can design any content structure your project needs, from simple documents to complex relational models. This gives you full control over how content is organised and delivered.
Intuitive admin UI
Payload’s admin panel is simple, clean, and fast. Editors can create, update, and manage content without training or digging through confusing menus.
Custom plugins and APIs
You can extend Payload however you like. Build custom fields, integrate external services, or add your own API routes. Perfect for teams that need deeper project-specific functionality.
Built-in authentication
Payload comes with user auth, roles, and access control baked in. No external auth service needed, and you can customise permissions to match your editorial workflow.
Get in touch
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