Case Study
View Case StudyTray.ai
Migrating hundreds of thousands of pages, re-platforming and extending for the leading composable AI integration platform

Now for the part that Webflow doesn’t put on their homepage. The pricing escalates fast. $29/month for a basic CMS plan is already painful, but enterprise plans running into $60,000+ a year for high-traffic sites? The CMS editor is the other pain point everyone loves to hate. Tiny text fields, clunky formatting, random quirks, and in some cases, hitting “save” has accidentally unpublished live articles. Yes, really. Not exactly the confidence you want from a content platform.
Then there are the technical walls. Only one designer can edit at a time. No repeater fields. CMS reference limits that force weird workarounds. And if you ever want to leave Webflow? Good luck. The exported code loses CMS features and animations, so your “no-code” site suddenly needs… code. Everywhere.

Webflow starts cheap, but the moment you need CMS items, traffic, or team features, the bill jumps fast. If you want just 10 pages, go ahead. But if you need an enterprise website, we suggest reconsidering.

For all the design polish, the CMS editor feels stuck in another decade. Tiny text fields, formatting quirks, and the occasional “why did that unpublish my live page?” moment doesn't help content teams move fast.

Complex content models often require hacks, workarounds, or custom code anyway, which defeats the “no-code” dream. It doesn't have repeaters or shallow reference depth, and collection limits add friction to what should be simple tasks.

Only one designer can work in the Webflow canvas at a time. On larger projects, this turns teamwork into a queue.

If you need advanced features, prepare to stitch in custom code or third-party services. The plugin ecosystem is small, so extending Webflow usually means bolting on tools outside the platform.

You can export your site, but you lose CMS features, interactions, and animations the moment you do. It’s more like a one-way door than a portable build.
AEM is the kind of platform you only choose if you’re a Fortune 500 company or enjoy voluntarily suffering. I hate anything Adobe builds. It’s bloated, overpriced, and aggressively designed to lock you into their ecosystem. But fine, here are the positives: the Adobe integration is unmatched. If your entire organisation already lives inside Creative Cloud, Analytics, and Target, AEM becomes this giant DXP monolith that handles assets, personalization, segmentation, and multi-channel delivery without breaking a sweat. The DAM is legitimately powerful, and it scales like a tank.
If you’re not operating at scale, you’ll spend absurd money for problems a clean Sanity + modern composable stack solves better and cheaper. If you are considering AEM or escaping it, get in touch. We’ll help you choose something that won’t haunt your ops team for the next decade.

AEM connects with Creative Cloud, Analytics, and Target, letting teams move assets, data, and personalisation logic across tools without friction
The DAM is genuinely powerful. It has AI tagging, smart cropping, versioning, and bulk optimisation for massive media libraries.

AEM can push content to web, mobile apps, email, and more from one central source. Ideal for enterprises that need consistent messaging across every customer touchpoint.

Supports both classic and headless approaches, letting teams mix legacy setups with modern frontends. It’s adaptable enough for companies with complicated stacks.

AEM is designed to handle huge traffic, global teams, and heavy workflows. It scales reliably when backed by proper infrastructure and Adobe’s cloud.

For an enterprise platform, the UI is relatively approachable, helping large content teams manage complex workflows without needing to touch code.
Book a meeting with us to discuss how we can help or fill out a form to get in touch
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