Case Study
View Case StudyTray.ai
Migrating hundreds of thousands of pages, re-platforming and extending for the leading composable AI integration platform
We are the Uniform to Sanity migration experts
Challenges with Uniform
Uniform’s biggest problem is the price of admission. And once you're in, good luck breezing through the learning curve. Teams consistently need workshops, onboarding sessions, and a few existential crises to get comfortable with its orchestration layer.
Because it’s still a relatively young DXP, the ecosystem is thin. You won’t find the deep plugin libraries or community support you get with more established headless tools. Content teams also struggle with their mental model. Especially since the abstraction adds a layer of debugging that feels like fighting a boss battle before publishing a single page, and unless you’re on their higher tiers, expect features and limits that remind you this thing is very much built for enterprises… not anyone trying to stay under budget this decade.
Key pain points
High enterprise pricing barrier
Uniform sits behind an aggressively enterprise paywall, making even basic usage expensive unless you're already swimming in Fortune-500 budgets.
Complex learning curve
Its whole “experience orchestration” model takes time to wrap your head around. Your team won’t be productive on day one, or even week one.
Extensive training requirements
Marketers and developers both need onboarding and workflow retraining, which slows adoption and inflates your implementation cost.
Enterprise-tier feature limitations
A surprising number of essential features only unlock once you upgrade, which is frustrating when the base plan is already pricey.
Preview functionality gaps
Content creators won’t love the limited, indirect preview setup. It’s nowhere near as smooth as modern CMSes with first-class real-time preview.
Integration complexity overhead
Uniform’s abstraction layer adds mental overhead and troubleshooting work when things break, especially if you're stitching together several backend systems.
Benefits of Sanity
You know where our bias' lies. We think Sanity is literally the best headless content management out there. The schema is code-based, so it can be easily versioned, scaled, and extended without a heap of third-party hoops to jump. Providing you build it with a solid foundation, which we always recommend Turbo Start Sanity, it's going to be the most valuable hub for content you can imagine.
It's got a very unique tooling called the Live Content API, which in simple terms means
when you press publish, its live.
No issues with caching, and a single API usage that scales perfectly with multichannel content delivery.
It also offers one of the best editorial experiences in the industry with Presentation and customizable content structures. We're obviously huge fans of it, and we've pivoted our business with it when we realised how ahead it is.
Key advantages
Real time collaboration
You write, your teammate tags in, adds citations, and updates the same doc without stepping on each other. It’s the fastest way to ship content without the “who has edit access?” chaos.
Live preview block building
With Sanity, you don’t have to guess what your page might look like. Real-time previews update the moment you type. It’s a 1:1 mirror of your site before it ever goes live, so your campaigns look right the first time.
Meta tags, structured content
Sanity’s structured content gives Google clean data and rich schema, so your pages surface higher without manual hacking. Automated schema, smarter metadata, and better rankings.
Better media management
A blazing-fast media library with first-class support for Cloudinary, Mux, Wistia and more. Upload, drag-and-drop, preview without wrestling with assets, and waiting for spins of doom.
Automated social sharing
Ever wanted to share one update, and automatically populate every social platform? Welcome to the future we've built that. Why should social media be a chore.
Automated image generation
Sanity keeps your subject centred and sharp like a tiny author thumbnail or a full-page hero banner. There are no awkward crops, or chopped heads. Your visuals just look right everywhere.
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