Case Study
View Case StudyTray.ai
Migrating hundreds of thousands of pages, re-platforming and extending for the leading composable AI integration platform
From Uniform to Prismic
We are the Uniform to Prismic migration experts
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Challenges with Uniform
Key pain points
Uniform’s biggest problem is the price of admission. And once you're in, good luck breezing through the learning curve. Teams consistently need workshops, onboarding sessions, and a few existential crises to get comfortable with its orchestration layer.
Because it’s still a relatively young DXP, the ecosystem is thin. You won’t find the deep plugin libraries or community support you get with more established headless tools. Content teams also struggle with their mental model. Especially since the abstraction adds a layer of debugging that feels like fighting a boss battle before publishing a single page, and unless you’re on their higher tiers, expect features and limits that remind you this thing is very much built for enterprises… not anyone trying to stay under budget this decade.
High enterprise pricing barrier
Uniform sits behind an aggressively enterprise paywall, making even basic usage expensive unless you're already swimming in Fortune-500 budgets.
Complex learning curve
Its whole “experience orchestration” model takes time to wrap your head around. Your team won’t be productive on day one, or even week one.
Extensive training requirements
Marketers and developers both need onboarding and workflow retraining, which slows adoption and inflates your implementation cost.
Enterprise-tier feature limitations
A surprising number of essential features only unlock once you upgrade, which is frustrating when the base plan is already pricey.
Preview functionality gaps
Content creators won’t love the limited, indirect preview setup. It’s nowhere near as smooth as modern CMSes with first-class real-time preview.
Integration complexity overhead
Uniform’s abstraction layer adds mental overhead and troubleshooting work when things break, especially if you're stitching together several backend systems.
Benefits of Prismic
Key advantages
Prismic is phenomenal for simplistic page-builder-style websites. Its simplistic drag-and-drop page builder, along with the newer code-based version, helps you generate like-for-like components and automates the developers' process.
The built-in media optimisation tool is also great, so you can ensure that even if you're uploading 4mb images, they're going to be scaled down with minimal compression artefacts.
Content scheduling capabilities
Prismic makes it ridiculously easy to plan content ahead with built-in scheduling without any plugins or workarounds. Just pick a time, hit schedule, and your release goes live exactly when you want it.
Intuitive visual editor
The editor feels natural even for non-technical teams, with clean previews and simple fields. It keeps the writing flow distraction-free while still giving developers structure.
Efficient slices feature
Slices let you build repeatable, flexible components that marketers can rearrange without breaking layouts. It’s the closest thing to structured Lego-blocks for content teams.
Rich media embedding
Embedding images, videos, and rich assets takes seconds. You don't need to hack templates. Just paste, pick, and publish.
Flexible component reuse
Developers create once, marketing teams reuse forever. Slices and custom types make content scalable without adding complexity.
Seamless publishing experience
Publishing is fast, predictable, and drama-free. If you want to do a small tweak or a full-page release, everything ships smoothly with minimal cognitive load.
Common questions
Uniform to Prismic migration FAQs
Answers to the most common questions about Uniform to Prismic migration
How do we migrate away from Uniform?
Uniform is an orchestration layer, not a traditional CMS, so migration means detangling it from the systems it sits on top of. Your actual content likely lives in a separate CMS, DAM, or commerce platform. The Uniform-specific parts, including composition layouts, personalisation rules, and A/B test configurations, need to be rebuilt in your target platform or replaced with dedicated tools. We typically spend 2 to 4 weeks on Uniform-specific teardown, on top of whatever migration the underlying content sources require.
Why do teams leave Uniform?
The price-to-value ratio is the most common complaint. Uniform's enterprise pricing is steep, and teams find they're paying premium rates for an abstraction layer that adds complexity rather than removing it. The learning curve is real. Teams consistently need weeks of onboarding to become productive, and the orchestration model introduces debugging overhead that frustrates both developers and content editors. When the contract comes up for renewal, many teams conclude they'd be better served by a simpler architecture.
Do we actually need a DXP like Uniform?
Probably not. We've worked with teams that adopted Uniform because they were managing content across 4 or 5 different systems and wanted a single editing interface. In practice, most of those teams would have been better off consolidating into one strong headless CMS and using it as the single source of truth. The "composable DXP" pitch sounds good in a sales deck, but it often means you're paying enterprise prices to glue together tools that could be replaced by a cleaner architecture. We're happy to audit your stack and give you an honest answer.
How much does Prismic cost?
Prismic has a free plan for 1 user with limited API calls. The Starter plan is $7/month per user for small teams. The Small plan is $150/month for up to 25 users with more locales and API bandwidth. Medium is $500/month. Large and Enterprise plans go higher. The pricing jumps are significant once you need multiple locales or repositories. We've had clients hit the ceiling on the Small plan faster than expected because of how Prismic counts API calls and custom types.
What are the best Prismic alternatives?
Sanity is the alternative we recommend most. It gives you better content modelling, real-time collaboration, and a query language (GROQ) that's far more flexible than Prismic's API. Contentful is another option with a bigger ecosystem, though pricing is steeper. If you liked Prismic's Slices concept, Sanity's block-based content approach works similarly but with more depth. We've migrated multiple former Prismic agency partners to Sanity, and the developer experience improvement is always the first thing they mention.
Can I migrate from Prismic to another CMS?
Yes. We've migrated quite a few Prismic projects, mostly to Sanity. We export your custom types, documents, and media through Prismic's API, then restructure everything for the target platform. Prismic's Slice-based content maps well to Sanity's portable text and block system. Typical migrations take 3-5 weeks. We keep your existing Prismic site live throughout, so there's no downtime. The biggest challenge is usually handling Prismic's media library, since images need to be moved to a new CDN.
Is Prismic a good CMS for developers?
It's decent for simple projects. The Slice Machine tooling is clever and the TypeScript support has improved. But Prismic's API has limitations that frustrate developers on bigger projects. You can't do complex queries, filtering is basic, and the content modelling is shallow compared to Sanity or Contentful. The bigger issue is Prismic's track record of breaking API changes and infrastructure shifts that have caused production outages. Developers who need reliability and deep customization are better served elsewhere.
Why are teams leaving Prismic?
The main reasons we hear are API instability, limited content modelling depth, and pricing that doesn't match the feature set. Prismic has a history of making breaking changes to their API and infrastructure without adequate migration paths. One major version change left agencies (including us, when we were partners) with broken client sites and expensive rebuild bills. Teams also outgrow the content modelling quickly. Once you need complex relationships between content types, Prismic's flat structure becomes a bottleneck.
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