Case Study
View Case StudyTray.ai
Migrating hundreds of thousands of pages, re-platforming and extending for the leading composable AI integration platform

From Uniform to KeystoneJS
Key pain points
Uniform’s biggest problem is the price of admission. And once you're in, good luck breezing through the learning curve. Teams consistently need workshops, onboarding sessions, and a few existential crises to get comfortable with its orchestration layer.
Because it’s still a relatively young DXP, the ecosystem is thin. You won’t find the deep plugin libraries or community support you get with more established headless tools. Content teams also struggle with their mental model. Especially since the abstraction adds a layer of debugging that feels like fighting a boss battle before publishing a single page, and unless you’re on their higher tiers, expect features and limits that remind you this thing is very much built for enterprises… not anyone trying to stay under budget this decade.

High enterprise pricing barrier
Uniform sits behind an aggressively enterprise paywall, making even basic usage expensive unless you're already swimming in Fortune-500 budgets.

Complex learning curve
Its whole “experience orchestration” model takes time to wrap your head around. Your team won’t be productive on day one, or even week one.

Extensive training requirements
Marketers and developers both need onboarding and workflow retraining, which slows adoption and inflates your implementation cost.

Enterprise-tier feature limitations
A surprising number of essential features only unlock once you upgrade, which is frustrating when the base plan is already pricey.

Preview functionality gaps
Content creators won’t love the limited, indirect preview setup. It’s nowhere near as smooth as modern CMSes with first-class real-time preview.

Integration complexity overhead
Uniform’s abstraction layer adds mental overhead and troubleshooting work when things break, especially if you're stitching together several backend systems.
Key advantages
KeystoneJS is one of those tools that really clicks if your team thinks in code. It's a schema-driven, open-source headless CMS built on Node.js, and the developer experience is genuinely good. You define your content models in TypeScript, Keystone generates a GraphQL API and an admin UI for you, and you're off. There's very little magic or abstraction hiding what's happening under the hood, which we appreciate when building complex projects for clients.
The Prisma ORM integration is a real highlight. Automatic migration generation, type-safe database access, and support for PostgreSQL, MySQL, and SQLite mean you're not fighting your data layer. If you've ever had to wrangle a CMS into supporting a non-trivial relational content model, you'll understand why this matters. Keystone lets you express those relationships cleanly and query them with a proper GraphQL API.
The document field editor is also worth mentioning. It's one of the more thoughtful rich text implementations we've seen in a headless CMS. You can embed custom React components directly into the editor, which means content teams can work with your actual design system components rather than generic blocks. For teams that care about structured content, Keystone gives you real tools to enforce it.
Where Keystone really shines is in projects where the development team wants full ownership of the stack. There's no vendor lock-in, no proprietary query language, and no surprise pricing tiers. If you want a CMS that feels like a well-designed library rather than a platform, Keystone delivers on that promise.

Schema-as-code with full TypeScript support
Define your entire content model in TypeScript with strong type inference throughout. The schema drives everything from the database to the admin UI to the GraphQL API.

Automatic GraphQL API generation
Every content type you define automatically gets a full CRUD GraphQL API with filtering, pagination, and relationship resolution. No manual endpoint wiring needed.
Prisma-powered database layer
Built on Prisma ORM with automatic migration generation and type-safe queries. Supports PostgreSQL, MySQL, and SQLite out of the box.

Flexible document field editor
The rich text editor supports custom embedded components that map to your design system, giving content editors structured authoring without sacrificing flexibility.

Granular access control
Fine-grained, field-level access control defined in code. You can write custom logic for create, read, update, and delete operations per field or per list.

Fully open source with no vendor lock-in
MIT licensed with no paid tiers or proprietary features gated behind a subscription. You own the entire stack and can host it wherever you want.
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