Case Study
View Case StudyTray.ai
Migrating hundreds of thousands of pages, re-platforming and extending for the leading composable AI integration platform

From Uniform to Hygraph
Key pain points
Uniform’s biggest problem is the price of admission. And once you're in, good luck breezing through the learning curve. Teams consistently need workshops, onboarding sessions, and a few existential crises to get comfortable with its orchestration layer.
Because it’s still a relatively young DXP, the ecosystem is thin. You won’t find the deep plugin libraries or community support you get with more established headless tools. Content teams also struggle with their mental model. Especially since the abstraction adds a layer of debugging that feels like fighting a boss battle before publishing a single page, and unless you’re on their higher tiers, expect features and limits that remind you this thing is very much built for enterprises… not anyone trying to stay under budget this decade.

High enterprise pricing barrier
Uniform sits behind an aggressively enterprise paywall, making even basic usage expensive unless you're already swimming in Fortune-500 budgets.

Complex learning curve
Its whole “experience orchestration” model takes time to wrap your head around. Your team won’t be productive on day one, or even week one.

Extensive training requirements
Marketers and developers both need onboarding and workflow retraining, which slows adoption and inflates your implementation cost.

Enterprise-tier feature limitations
A surprising number of essential features only unlock once you upgrade, which is frustrating when the base plan is already pricey.

Preview functionality gaps
Content creators won’t love the limited, indirect preview setup. It’s nowhere near as smooth as modern CMSes with first-class real-time preview.

Integration complexity overhead
Uniform’s abstraction layer adds mental overhead and troubleshooting work when things break, especially if you're stitching together several backend systems.
Key advantages
Hygraph is a GraphQL-first setup isn’t a gimmick, queries are fast, precise, and an instant upgrade from platforms still pretending REST is the future. Content teams get a clean, intuitive UI, and developers get proper modeling tools. The real flex is Content Federation. Instead of juggling five backends and duct-taped integrations, Hygraph pulls external APIs into one place and lets you manage everything from a single dashboard.
All the enterprise essentials are built-in like workflows, localization, roles, and staging. If you’re thinking of adopting it (or untangling your current setup), connect with us, and we’ll help you integrate it properly and get the most out of it.

GraphQL-first API architecture
Hygraph gives developers precise and predictable queries without over-fetching or duct-taping endpoints. If you're comfortable with GraphQL, go ahead with it.

Multi-region content delivery
Your content gets served from the closest region, so pages load fast everywhere without you having to think about infrastructure.

Fast geo-distributed responses
Because their CDN actually does its job, API calls resolve quickly across regions which is perfect for apps that can’t afford to wait on slow round-trips.

External API integration support
Hygraph’s content federation lets you pull in data from other APIs and treat everything like one unified system without any custom backend glue or microservice jungle.

Generous free tier offering
You can build real projects without paying a penny. It’s surprisingly capable for prototyping, small sites, or testing before you commit budget.

Automated webhook capabilities
All the updates trigger instantly with clean webhooks, which is great for syncing builds, triggering workflows, or piping data into other systems without manual overhead.
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