Case Study
View Case StudyTray.ai
Migrating hundreds of thousands of pages, re-platforming and extending for the leading composable AI integration platform
We are the Uniform to Ghost migration experts
Challenges with Uniform
Uniform’s biggest problem is the price of admission. And once you're in, good luck breezing through the learning curve. Teams consistently need workshops, onboarding sessions, and a few existential crises to get comfortable with its orchestration layer.
Because it’s still a relatively young DXP, the ecosystem is thin. You won’t find the deep plugin libraries or community support you get with more established headless tools. Content teams also struggle with their mental model. Especially since the abstraction adds a layer of debugging that feels like fighting a boss battle before publishing a single page, and unless you’re on their higher tiers, expect features and limits that remind you this thing is very much built for enterprises… not anyone trying to stay under budget this decade.
Key pain points
High enterprise pricing barrier
Uniform sits behind an aggressively enterprise paywall, making even basic usage expensive unless you're already swimming in Fortune-500 budgets.
Complex learning curve
Its whole “experience orchestration” model takes time to wrap your head around. Your team won’t be productive on day one, or even week one.
Extensive training requirements
Marketers and developers both need onboarding and workflow retraining, which slows adoption and inflates your implementation cost.
Enterprise-tier feature limitations
A surprising number of essential features only unlock once you upgrade, which is frustrating when the base plan is already pricey.
Preview functionality gaps
Content creators won’t love the limited, indirect preview setup. It’s nowhere near as smooth as modern CMSes with first-class real-time preview.
Integration complexity overhead
Uniform’s abstraction layer adds mental overhead and troubleshooting work when things break, especially if you're stitching together several backend systems.
Benefits of Ghost
Ghost is genuinely great if all you want is a fast, clean, no-nonsense blogging machine. It keeps things beautifully simple: a slick Markdown editor, zero clutter, and performance scores so good they’ll make WordPress users cry into their PHP logs. If your plan is “just publish content,” Ghost actually gets out of your way and lets you do that.
The built-in memberships and payments system is also a win. You can slap a paywall on your content, charge people to read your mediocre hot takes, and do it all without duct-taping together 12 plugins. For solo creators, small publications, and anyone who wants a simple writing-first experience, Ghost delivers exactly what it promises and nothing you didn’t ask for.
Key advantages
Lightweight JSON API
Ghost’s API is fast, predictable, and doesn’t make you fight a schema just to fetch a title. It’s perfect for JAMStack setups where you want speed without ceremony. Pull content, ship pages, move on with your life.
Intuitive Markdown editor
If you enjoy writing without 19 toolbars screaming at you, Ghost’s Markdown editor is bliss. Clean, distraction-free, and actually enjoyable to use.
Built-in membership system
Memberships, paywalls, and subscriptions come built in, no plugin Frankenstein required. Hook up Stripe and you’re basically running your own mini-Substack in minutes.
SEO-friendly defaults
Ghost ships with fast performance, clean URLs, structured data, and proper metadata, without needing an SEO plugin the size of a small country. Most sites hit solid scores straight out of the box.
Native subscription support
You don’t need 3 SaaS tools duct-taped together to run a newsletter. Ghost handles email delivery, subscriber lists, and automated posts natively.
Easy theme customization
Themes are simple to tweak thanks to Ghost’s handlebars-based templates. If you know basic HTML/CSS, you can make it look exactly how you want without fighting a visual builder from 2011.
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