From Tina CMS to Payload

We are the Tina CMS to Payload migration experts

Challenges with Tina CMS

Key pain points

Tina's biggest limitation is that it's fundamentally tied to the React ecosystem. If you want visual editing, you need a React-based framework like Next.js. Basic content editing works with Astro, Hugo, SvelteKit, and others, but the flagship visual experience is React-only. There's been talk of Vue support for years, but nothing has materialised. This is a hard blocker for agencies like us that work across different tech stacks. The platform has also had a notable history: SSW acquired the project in May 2024, and a security breach in late 2024 involved compromised AWS keys via the CI/CD pipeline. These events, combined with the relatively small community, are worth weighing when evaluating Tina for long-term enterprise projects.

On the practical side, developers report frustrating instability in the dev environment. The admin interface can break without any changes to your codebase because it depends on externally loaded assets that update independently. Error handling is weak — forms fail to save silently, and the GraphQL layer doesn't surface errors cleanly. Self-hosting removes the TinaCloud dependency but comes with its own gaps: no search functionality, no Git LFS support, and reference fields can timeout on large collections.

The editing experience, while impressive in demos, can feel fragile in production. Multiple developers have reported losing work in the editor, and features like branch-based editing are locked behind paid tiers. For agencies managing multiple client projects, the React-only constraint and relatively small community (compared to Sanity, Strapi, or Contentful) mean fewer resources, fewer integrations, and more time spent solving problems yourself.

React-only framework support in Tina CMS

Visual editing limited to React

TinaCMS supports many frameworks including Astro, Hugo, Jekyll, SvelteKit, and Nuxt for basic content editing. However, the visual/inline editing experience, which is Tina's main selling point, only works with React-based frameworks like Next.js.

Unstable development environment

The dev server can break unpredictably because it loads external assets that change independently of your codebase. This makes local development feel unreliable and hard to debug.

Poor error handling and silent failures

Forms can fail to save without any visual indicator, and GraphQL errors aren't surfaced clearly. Losing work without warning is a real risk, especially for content editors.

Branch editing requires paid tier

Multi-branch support isn't available out of the box — it's locked behind the paid editorial workflow feature. You can't test content changes in deploy previews without paying up.

Self-hosting gaps

The self-hosted backend lacks search functionality, Git LFS support, and pagination on reference fields. Large collections can cause network timeouts.

Small ecosystem

Compared to established players like Sanity or Contentful, Tina has a smaller community and fewer plugins. Since the SSW acquisition in May 2024, the project has been actively maintained with regular releases, but the ecosystem is still catching up.

Benefits of Payload

Key advantages

Payload is genuinely strong tech. It’s fast, open-source, developer-first, and perfect if you want full control over your content model. The Next.js integration is smooth, the admin UI is clean, and it’s one of the more flexible modern CMS options if your team prefers to build things exactly the way you want them.

Just know that if you want actual features like visual editing, Vercel Blob storage, image handling, etc, you’ll be paying extra for the privilege. If you’re considering Payload or thinking about migrating into (or out of) it, reach out to us. We can help you figure out whether it’s the right stack or guide you toward a cleaner, saner (Sanity) setup.

Integration with Next.js applications

Payload works natively with Next.js, giving you clean data fetching and a smooth development flow. It removes the usual CMS friction so you can build fast, modern frontends without hacks.

Fully customizable

Everything is configured in code, which means you can tailor the CMS to your exact use case. You define the logic, workflows, and behaviour.

Supports custom data models

You can design any content structure your project needs, from simple documents to complex relational models. This gives you full control over how content is organised and delivered.

Intuitive admin UI

Payload’s admin panel is simple, clean, and fast. Editors can create, update, and manage content without training or digging through confusing menus.

Custom plugins and APIs

You can extend Payload however you like. Build custom fields, integrate external services, or add your own API routes. Perfect for teams that need deeper project-specific functionality.

Built-in authentication

Payload comes with user auth, roles, and access control baked in. No external auth service needed, and you can customise permissions to match your editorial workflow.