Case Study
View Case StudyTray.ai
Migrating hundreds of thousands of pages, re-platforming and extending for the leading composable AI integration platform

From Tina CMS to Agility CMS
Key pain points
Tina's biggest limitation is that it's fundamentally tied to the React ecosystem. If you want visual editing, you need a React-based framework like Next.js. Basic content editing works with Astro, Hugo, SvelteKit, and others, but the flagship visual experience is React-only. There's been talk of Vue support for years, but nothing has materialised. This is a hard blocker for agencies like us that work across different tech stacks. The platform has also had a notable history: SSW acquired the project in May 2024, and a security breach in late 2024 involved compromised AWS keys via the CI/CD pipeline. These events, combined with the relatively small community, are worth weighing when evaluating Tina for long-term enterprise projects.
On the practical side, developers report frustrating instability in the dev environment. The admin interface can break without any changes to your codebase because it depends on externally loaded assets that update independently. Error handling is weak — forms fail to save silently, and the GraphQL layer doesn't surface errors cleanly. Self-hosting removes the TinaCloud dependency but comes with its own gaps: no search functionality, no Git LFS support, and reference fields can timeout on large collections.
The editing experience, while impressive in demos, can feel fragile in production. Multiple developers have reported losing work in the editor, and features like branch-based editing are locked behind paid tiers. For agencies managing multiple client projects, the React-only constraint and relatively small community (compared to Sanity, Strapi, or Contentful) mean fewer resources, fewer integrations, and more time spent solving problems yourself.

Visual editing limited to React
TinaCMS supports many frameworks including Astro, Hugo, Jekyll, SvelteKit, and Nuxt for basic content editing. However, the visual/inline editing experience, which is Tina's main selling point, only works with React-based frameworks like Next.js.

Unstable development environment
The dev server can break unpredictably because it loads external assets that change independently of your codebase. This makes local development feel unreliable and hard to debug.

Poor error handling and silent failures
Forms can fail to save without any visual indicator, and GraphQL errors aren't surfaced clearly. Losing work without warning is a real risk, especially for content editors.

Branch editing requires paid tier
Multi-branch support isn't available out of the box — it's locked behind the paid editorial workflow feature. You can't test content changes in deploy previews without paying up.

Self-hosting gaps
The self-hosted backend lacks search functionality, Git LFS support, and pagination on reference fields. Large collections can cause network timeouts.

Small ecosystem
Compared to established players like Sanity or Contentful, Tina has a smaller community and fewer plugins. Since the SSW acquisition in May 2024, the project has been actively maintained with regular releases, but the ecosystem is still catching up.
Key advantages
Agility CMS is one of the few headless CMS platforms that genuinely tries to bridge the gap between developer freedom and editor autonomy. The standout feature is built-in page management, something most headless CMS tools completely ignore. Editors can create and manage pages, control the sitemap, handle SEO fields, and arrange modular components on pages without needing a developer to wire everything up. That alone saves us a ton of back-and-forth on client projects.
The Next.js integration is solid and well-maintained. The SDK handles page routing, preview mode, and image optimization out of the box, and getting a starter site running takes minutes rather than hours. The content modeling interface is intuitive enough that even non-technical clients can understand and extend models without hand-holding, which is rare in the headless space.
Support is genuinely excellent. The team is small enough that you get real humans who know the product inside out, not a ticket queue that disappears into the void. For agencies that need to move fast and hand projects off to client teams, that responsiveness matters. The API request limits are generous too, with high request allowances across all plans, so you're not constantly worrying about overage charges like you would with some competitors.
We also appreciate that Agility takes a pragmatic approach to headless. It doesn't try to be everything, but it does the core CMS job well and stays out of your way when you need to build custom functionality around it.
Built-in page management
The only headless CMS with native page management. Editors can build and manage pages, control the sitemap, and arrange modular components without developer involvement.

Strong Next.js integration
First-class Next.js SDK with automatic preview mode, image optimization, and page routing. Getting a project scaffolded takes minutes, not hours.

Intuitive content modeling
Visual schema modeler that maps to JSON. Non-technical users can understand and extend content models without needing a developer to walk them through it.

Excellent support team
Small, responsive support team that actually knows the product. You get real answers quickly, not generic ticket responses that take days.

Generous API limits
Generous API request allowances across all plans. No surprise overage bills or throttling when traffic spikes, which removes a common headache with usage-based competitors.

Built-in SEO and redirect management
SEO fields, sitemap editing, and URL redirect management are native to the CMS. Editors can handle these without a separate tool or developer intervention.
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