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From Strapi to Sanity

We are the Strapi to Sanity migration experts

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The process

How we migrate from Strapi to Sanity

  1. 01

    Access and gating audit

    First we check the existing Strapi and see whether the data is clean enough to move straight over to Sanity, and plan around any auth walls or bot protection in the way.

  2. 02

    Rendering assessment and extraction

    Then we work out how Strapi renders its pages and pull the content out, even without CMS access.

  3. 03

    AI-assisted sanitization

    Everything extracted runs through our sanitization pipeline, which flags slop, normalizes structure, and leaves us clean content to work with.

  4. 04

    Content-model design with the client

    Before anything moves, we agree the Sanity content model with you, shaped around how your editors actually work.

  5. 05

    Transform and soft-migrate

    We transform the content to the agreed schema and run a full dry run, so mappings and edge cases prove out before production.

  6. 06

    Execute the real migration

    Once the dry run is clean, everything moves into Sanity in one controlled cutover.

  7. 07

    Redirect mapping and throttled sitemap submission

    Every old URL gets mapped to its new home with the right redirect, so rankings and link equity survive the move.

  8. 08

    Agentic-browser QA

    Finally, automated browsers sweep the new site for data issues, design regressions, and missing SEO signals.

  9. Ready when you are. We'll bring the moving boxes.Start my migration


Challenges with Strapi

Key pain points

Strapi has a fan club because it’s self-hosted, which sounds great until you realise that means you are now responsible for every update, every backup, every scaling issue, and every "why is the server down again?" moment.

Wouldn’t it be easier to use a cloud infrastructure that just… scales, instead of babysitting infra at midnight? And having to maintain a Node.js environment for your content editors is completely unnecessary pain, in our opinion.

It also isn’t exactly friendly for non-technical teams. If you don’t have solid developer talent, the learning curve hits hard, and even simple customisations can turn into "let’s build this from scratch" moments. Plugins help, but not always, and you’ll quickly run into gaps that require custom development. Add the lack of traditional CMS features out of the box, and setup time (and costs) spiral fast.

If you're set on Strapi, fine! Just let us look at it first so we can tell you whether it's actually doable or whether you're about to become a full-time system admin by accident.

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Steep learning curve

Steep learning curve

Strapi looks simple at first, then politely reminds you it’s a developer-first tool. Non-technical teams usually hit a wall long before they hit publish.

Node.js knowledge required for Strapi

Node.js knowledge required

If your team, especially your content team, doesn’t speak Node.js, prepare for a few "so… what does this error mean?" moments. Strapi assumes you’re comfortable under the hood.

Limited traditional CMS features

Limited traditional CMS features

Things that come out-of-the-box in classic CMSs often need custom setup here. If you’re expecting plug-and-play page building, Strapi is not for you.

Custom development needs

Custom development needs

If you need anything slightly beyond the basics, it quickly drifts into "can we ask a developer to build this?" territory. Great for flexibility, not so great for speed.

Plugin limitations

Plugin limitations

The plugin ecosystem is growing, but not everything works flawlessly, and some gaps still require hand-rolled solutions, which means more dev time than you planned.

Cost-efficiency concerns

Cost-efficiency concerns

Sure, Strapi is free… until you factor in hosting, DevOps, scaling, and ongoing maintenance. "Open-source" doesn’t always mean "cheap."



Benefits of Sanity

Key advantages

You know where our bias' lies. We think Sanity is literally the best headless content management out there. The schema is code-based, so it can be easily versioned, scaled, and extended without a heap of third-party hoops to jump. Providing you build it with a solid foundation, which we always recommend Turbo Start Sanity, it's going to be the most valuable hub for content you can imagine.

It's got a very unique tooling called the Live Content API, which in simple terms means

when you press publish, its live.

No issues with caching, and a single API usage that scales perfectly with multichannel content delivery.

It also offers one of the best editorial experiences in the industry with Presentation and customizable content structures. We're obviously huge fans of it, and we've pivoted our business with it when we realised how ahead it is.

Start my migration


Multiplayer - multiple users editing the same blocks at the same time

Real time collaboration

You write, your teammate tags in, adds citations, and updates the same doc without stepping on each other. It’s the fastest way to ship content without the "who has edit access?" chaos.

Live content API and presentation editor - a way to be able to edit things side by side, directly within Sanity

Live preview block building

With Sanity, you don’t have to guess what your page might look like. Real-time previews update the moment you type. It’s a 1:1 mirror of your site before it ever goes live, so your campaigns look right the first time.

Meta tags and structured content help to build websites, UI showing the ability to edit granularly

Meta tags, structured content

Sanity’s structured content gives Google clean data and rich schema, so your pages surface higher without manual hacking. Automated schema, smarter metadata, and better rankings.

Better media management - showing the UI of being able to drag and drop and crop images

Better media management

A blazing-fast media library with first-class support for Cloudinary, Mux, Wistia and more. Upload, drag-and-drop, preview without wrestling with assets, and waiting for spins of doom.

Share on social media

Automated social sharing

Ever wanted to share one update, and automatically populate every social platform? Welcome to the future we've built that. Why should social media be a chore.

Image generation and optimisation, directly within Sanity CMS, showing a space alien getting optimised

Automated image generation

Sanity keeps your subject centred and sharp like a tiny author thumbnail or a full-page hero banner. There are no awkward crops, or chopped heads. Your visuals just look right everywhere.





Common questions

Strapi to Sanity migration FAQs

Answers to the most common questions about Strapi to Sanity migration

Strapi is an open-source headless CMS built on Node.js. Teams use it to manage content and serve it to websites, mobile apps, and other frontends through REST or GraphQL APIs. It's popular with JavaScript developers who want full control over their CMS without paying SaaS fees. Common use cases include marketing sites, blogs, e-commerce product catalogues, and multi-channel content delivery. It works well when you have dedicated developers on the team. Without them, it gets painful quickly.


The migration is step one. Our Sanity team handles what comes after: builds, integrations and the content model work that keeps the new platform clean.

Sanity development agency


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