Case Study
View Case StudyTray.ai
Migrating hundreds of thousands of pages, re-platforming and extending for the leading composable AI integration platform

From Strapi to Hygraph
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Key pain points
Strapi has a fan club because it’s self-hosted, which sounds great until you realise that means you are now responsible for every update, every backup, every scaling issue, and every “why is the server down again?” moment.
Wouldn’t it be easier to use a cloud infrastructure that just… scales, instead of babysitting infra at midnight? And having to maintain a Node.js environment for your content editors is completely unnecessary pain, in our opinion.
It also isn’t exactly friendly for non-technical teams. If you don’t have solid developer talent, the learning curve hits hard, and even simple customisations can turn into “let’s build this from scratch” moments. Plugins help, but not always, and you’ll quickly run into gaps that require custom development. Add the lack of traditional CMS features out of the box, and setup time (and costs) spiral fast.
If you're set on Strapi, fine! Just let us look at it first so we can tell you whether it's actually doable or whether you're about to become a full-time system admin by accident.

Steep learning curve
Strapi looks simple at first, then politely reminds you it’s a developer-first tool. Non-technical teams usually hit a wall long before they hit publish.

Node.js knowledge required
If your team, especially your content team, doesn’t speak Node.js, prepare for a few “so… what does this error mean?” moments. Strapi assumes you’re comfortable under the hood.

Limited traditional CMS features
Things that come out-of-the-box in classic CMSs often need custom setup here. If you’re expecting plug-and-play page building, Strapi is not for you.

Custom development needs
If you need anything slightly beyond the basics, it quickly drifts into “can we ask a developer to build this?” territory. Great for flexibility, not so great for speed.

Plugin limitations
The plugin ecosystem is growing, but not everything works flawlessly, and some gaps still require hand-rolled solutions, which means more dev time than you planned.

Cost-efficiency concerns
Sure, Strapi is free… until you factor in hosting, DevOps, scaling, and ongoing maintenance. “Open-source” doesn’t always mean “cheap.”
Key advantages
Hygraph's GraphQL-first setup isn't a gimmick. Queries are precise, you only fetch what you need, and the schema is generated from your content model automatically. Content teams get a clean UI, and developers get proper typing out of the box.
The standout feature is Content Federation: you can pull external REST or GraphQL APIs into Hygraph and query them alongside your content through a single endpoint. That replaces a lot of duct-taped backend glue. Workflows, localization, roles, and staging all come built in.
If you're weighing it up (or trying to untangle an existing setup), talk to us, we've shipped several Hygraph builds and know where the edges are.

GraphQL-first API architecture
Hygraph gives developers precise and predictable queries without over-fetching or duct-taping endpoints. If you're comfortable with GraphQL, go ahead with it.

Multi-region content delivery
Your content gets served from the closest region, so pages load fast everywhere without you having to think about infrastructure.

Fast geo-distributed responses
Because their CDN actually does its job, API calls resolve quickly across regions which is perfect for apps that can’t afford to wait on slow round-trips.

External API integration support
Hygraph’s content federation lets you pull in data from other APIs and treat everything like one unified system without any custom backend glue or microservice jungle.

Generous free tier offering
You can build real projects without paying a penny. It’s surprisingly capable for prototyping, small sites, or testing before you commit budget.

Automated webhook capabilities
All the updates trigger instantly with clean webhooks, which is great for syncing builds, triggering workflows, or piping data into other systems without manual overhead.
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