Case Study
View Case StudyTray.ai
Migrating hundreds of thousands of pages, re-platforming and extending for the leading composable AI integration platform

From Strapi to Craft CMS
Key pain points
Strapi has a fan club because it’s self-hosted, which sounds great until you realise that means you are now responsible for every update, every backup, every scaling issue, and every “why is the server down again?” moment.
Wouldn’t it be easier to use a cloud infrastructure that just… scales, instead of babysitting infra at midnight? And having to maintain a Node.js environment for your content editors is completely unnecessary pain, in our opinion.
It also isn’t exactly friendly for non-technical teams. If you don’t have solid developer talent, the learning curve hits hard, and even simple customisations can turn into “let’s build this from scratch” moments. Plugins help, but not always, and you’ll quickly run into gaps that require custom development. Add the lack of traditional CMS features out of the box, and setup time (and costs) spiral fast.
If you're set on Strapi, fine! Just let us look at it first so we can tell you whether it's actually doable or whether you're about to become a full-time system admin by accident.

Steep learning curve
Strapi looks simple at first, then politely reminds you it’s a developer-first tool. Non-technical teams usually hit a wall long before they hit publish.

Node.js knowledge required
If your team, especially your content team, doesn’t speak Node.js, prepare for a few “so… what does this error mean?” moments. Strapi assumes you’re comfortable under the hood.

Limited traditional CMS features
Things that come out-of-the-box in classic CMSs often need custom setup here. If you’re expecting plug-and-play page building, Strapi is not for you.

Custom development needs
If you need anything slightly beyond the basics, it quickly drifts into “can we ask a developer to build this?” territory. Great for flexibility, not so great for speed.

Plugin limitations
The plugin ecosystem is growing, but not everything works flawlessly, and some gaps still require hand-rolled solutions, which means more dev time than you planned.

Cost-efficiency concerns
Sure, Strapi is free… until you factor in hosting, DevOps, scaling, and ongoing maintenance. “Open-source” doesn’t always mean “cheap.”
Key advantages
Craft CMS is one of those platforms we genuinely respect from a developer standpoint. The content modelling is best-in-class for a traditional CMS. You define sections, entry types, and fields with real precision, and the authoring experience maps cleanly to the underlying data structure. If your content team needs a CMS that actually reflects how the site is built, Craft delivers that better than most. The Twig templating layer is clean and predictable, and the admin UI is fast and intuitive once editors get past the initial learning curve.
Where Craft really shines is in the middle ground between simple marketing sites and full-blown enterprise builds. It's flexible enough to handle complex content architectures without the bloat of something like WordPress, and the built-in GraphQL API means you can use it headless if you want to pair it with a modern frontend. The plugin ecosystem is smaller but noticeably higher quality than what you'd find in WordPress, and the Composer-based workflow means your whole project can live in version control properly.
We've seen agencies build genuinely impressive work on Craft, especially for content-heavy sites where editorial workflows matter. If your team includes developers and you want a CMS that rewards careful architecture, Craft is a solid choice. It's not trying to be everything to everyone, and that focus shows.
That said, we'd typically recommend a headless CMS like Sanity for most of the projects we take on. Craft is at its best when you're comfortable with PHP and want a tightly integrated traditional or hybrid setup. If you're building on Next.js or a modern JavaScript stack, you'll find more natural fits elsewhere.

Exceptional content modelling
Craft's field and section system gives you precise control over your content structure. You can model complex relationships between content types without fighting the CMS.

Clean authoring experience
The admin panel is fast, well-organized, and maps directly to how content is structured. Editors can work efficiently once they understand the layout.

Built-in GraphQL API
Craft ships with a native GraphQL API, so you can use it headless without plugins or workarounds. It's deeply integrated and well-documented.

Composer-based modern workflow
Everything is managed through Composer, so your project, plugins, and dependencies all live in version control. Deployments through CI/CD pipelines work smoothly.

Higher quality plugin ecosystem
The plugin store is smaller than WordPress but the quality bar is noticeably higher. Plugins are better maintained and less likely to break your site on update.

Granular user permissions
Built-in role and permission management is detailed and flexible. You can lock down exactly what each editor can see and do without needing third-party plugins.
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