From Strapi to Builder.io

We are the Strapi to Builder.io migration experts

Challenges with Strapi

Key pain points

Strapi has a fan club because it’s self-hosted, which sounds great until you realise that means you are now responsible for every update, every backup, every scaling issue, and every “why is the server down again?” moment.

Wouldn’t it be easier to use a cloud infrastructure that just… scales, instead of babysitting infra at midnight? And having to maintain a Node.js environment for your content editors is completely unnecessary pain, in our opinion.

It also isn’t exactly friendly for non-technical teams. If you don’t have solid developer talent, the learning curve hits hard, and even simple customisations can turn into “let’s build this from scratch” moments. Plugins help, but not always, and you’ll quickly run into gaps that require custom development. Add the lack of traditional CMS features out of the box, and setup time (and costs) spiral fast.

If you're set on Strapi, fine! Just let us look at it first so we can tell you whether it's actually doable or whether you're about to become a full-time system admin by accident.

Steep learning curve

Strapi looks simple at first, then politely reminds you it’s a developer-first tool. Non-technical teams usually hit a wall long before they hit publish.

Node.js knowledge required

If your team, especially your content team, doesn’t speak Node.js, prepare for a few “so… what does this error mean?” moments. Strapi assumes you’re comfortable under the hood.

Limited traditional CMS features

Things that come out-of-the-box in classic CMSs often need custom setup here. If you’re expecting plug-and-play page building, Strapi is not for you.

Custom development needs

If you need anything slightly beyond the basics, it quickly drifts into “can we ask a developer to build this?” territory. Great for flexibility, not so great for speed.

Plugin limitations

The plugin ecosystem is growing, but not everything works flawlessly, and some gaps still require hand-rolled solutions, which means more dev time than you planned.

Cost-efficiency concerns

Sure, Strapi is free… until you factor in hosting, DevOps, scaling, and ongoing maintenance. “Open-source” doesn’t always mean “cheap.”

Benefits of Builder.io

Key advantages

Builder.io occupies a unique spot in the headless CMS landscape. It is not really a traditional headless CMS in the way that Sanity or Contentful are. It is more of a visual page builder with headless capabilities bolted on. That distinction matters because if your marketing team needs to ship landing pages fast without filing Jira tickets, Builder.io genuinely delivers on that promise. The drag-and-drop editor is solid, and the ability to register your own React components so that non-developers can compose pages from your actual design system is a legitimately powerful idea.

Where Builder.io really shines is in bridging the gap between developers and marketing teams. You build the components, register them with Builder, and then hand the keys over. Marketers can assemble pages, run A/B tests, and publish without touching code. For agencies like ours, this means fewer "can you just move this banner" tickets and more time spent on actual engineering work.

The framework support is also genuinely broad. Next.js, React, Angular, Vue, Svelte, Qwik, SolidJS, and React Native all have SDKs. If you are running a modern JavaScript stack, Builder.io probably has an integration for it. The AI features they have been shipping are interesting too, though still early days in terms of real production reliability.

Visual drag-and-drop editing in Builder.io

Visual drag-and-drop editor

The visual editor lets non-technical users build and edit pages using your actual codebase components. It is one of the better implementations of visual editing in the headless space.

Custom component registration

Developers can register their own React, Vue, or Angular components so editors drag and drop real design system pieces rather than generic blocks.

A/B testing and personalisation built in

Native experimentation tools let marketing teams run split tests and personalise content without needing a separate optimisation platform.

Broad framework support

SDKs for Next.js, React, Angular, Vue, Svelte, Qwik, SolidJS, and React Native mean you are not locked into a single frontend framework.

Marketing team using Builder.io autonomously

Marketing team autonomy

Content and marketing teams can ship landing pages, campaign pages, and promotions independently, which frees up developer time for product work.

Structured and visual content modes

Builder.io supports both structured data models for developer-driven content and visual page building for marketing-driven content, giving teams flexibility in how they work.