Case Study
View Case StudyTray.ai
Migrating hundreds of thousands of pages, re-platforming and extending for the leading composable AI integration platform

Strapi has a fan club because it’s self-hosted, which sounds great until you realise that means you are now responsible for every update, every backup, every scaling issue, and every “why is the server down again?” moment.
Wouldn’t it be easier to use a cloud infrastructure that just… scales, instead of babysitting infra at midnight? And having to maintain a Node.js environment for your content editors is completely unnecessary pain, in our opinion.
It also isn’t exactly friendly for non-technical teams. If you don’t have solid developer talent, the learning curve hits hard, and even simple customisations can turn into “let’s build this from scratch” moments. Plugins help, but not always, and you’ll quickly run into gaps that require custom development. Add the lack of traditional CMS features out of the box, and setup time (and costs) spiral fast.
If you're set on Strapi, fine! Just let us look at it first so we can tell you whether it's actually doable or whether you're about to become a full-time system admin by accident.

Strapi looks simple at first, then politely reminds you it’s a developer-first tool. Non-technical teams usually hit a wall long before they hit publish.

If your team, especially your content team, doesn’t speak Node.js, prepare for a few “so… what does this error mean?” moments. Strapi assumes you’re comfortable under the hood.

Things that come out-of-the-box in classic CMSs often need custom setup here. If you’re expecting plug-and-play page building, Strapi is not for you.

If you need anything slightly beyond the basics, it quickly drifts into “can we ask a developer to build this?” territory. Great for flexibility, not so great for speed.

The plugin ecosystem is growing, but not everything works flawlessly, and some gaps still require hand-rolled solutions, which means more dev time than you planned.

Sure, Strapi is free… until you factor in hosting, DevOps, scaling, and ongoing maintenance. “Open-source” doesn’t always mean “cheap.”
Adobe Experience Manager (AEM) excels as a comprehensive content management solution that seamlessly integrates with Adobe's suite of creative and marketing tools.
Its robust capabilities in digital asset management and content personalisation empower businesses to deliver targeted and consistent experiences across all customer touchpoints.
AEM’s scalable and flexible architecture supports enterprise-level operations, while its intuitive user interface enhances productivity by simplifying complex content workflows. The platform's seamless integration with Adobe Creative Cloud and Marketing Cloud further amplifies its value for creative teams.
Book a meeting with us to discuss how we can help or fill out a form to get in touch
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