Case Study
View Case StudyTray.ai
Migrating hundreds of thousands of pages, re-platforming and extending for the leading composable AI integration platform
From Storyblok to Joomla
We are the Storyblok to Joomla migration experts
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Challenges with Storyblok
Key pain points
Storyblok is not our first recommendation for a headless CMS. The product looks polished, but documentation sprawl makes initial setup harder than it should be, and non-technical editors routinely get lost navigating spaces, stories, and nested components.
Pricing is the bigger issue. Extra locales are $20/month each, extra seats are $15/month each, and custom roles, SSO, and the GraphQL API are all gated behind the custom-priced Premium and Elite plans. Teams on Growth ($99/month) often end up on Growth Plus ($349/month) not because they want the extra features, but because they hit an API request or locale limit.
You'll also lean on third-party integrations for a lot of ordinary tasks, which means more code paths to maintain. Webhook behaviour has changed between releases without clear deprecation notices. It's not a broken platform, it's just not a plug-and-play one.
Customisation can take effort
Storyblok can do almost anything, but sometimes the “how” involves developer time, CLI commands, or manual tweaking. Great control, just not always plug-and-play.
Some integrations need extra work
For things like CRMs or complex platforms, you’ll likely build the integration instead of installing it. Expect a bit more engineering.
Slower editing
Real-time previews are great, but large pages or heavy components can load slowly. Occasionally, the editor UI feels less intuitive than the rest of the platform.
Asset management isn’t perfect
Renaming assets, bulk editing, or cleaning libraries can take longer than expected. It is not streamlined like the rest of the system.
Permissions are fixed
Roles are predefined. For smaller teams, that’s perfectly fine. Bigger teams may want more granular access controls than Storyblok currently offers.
Pricing jumps with scale
You get a free tier, but some advanced features sit behind higher plans. It’s worth it for projects if you want to pay more; just something teams should budget for early.
Benefits of Joomla
Key advantages
Trying to convince someone to use Joomla in 2026 feels like recommending Internet Explorer. But hey, if you must use it, there are a few redeeming qualities. Joomla does have some genuinely solid features. Native multilingual support without plugins is impressive. Its permission system is more detailed than most enterprise platforms, and the modular structure gives developers a lot of freedom to architect complex, multi-section sites. If you've got a big team with lots of editors and need granular control, Joomla won't fall apart on you.
If you’re absolutely set on Joomla (and we can’t stop you), we’ll point you toward an agency that still proudly builds 2008-core-web-vital-failing templates. Or you can talk to us, and we’ll at least make sure you don’t regret every step of the journey.
Native multilingual support
Joomla ships with multilingual features baked in, so you don’t need a plugin graveyard just to run a site in five languages. It handles translations cleanly and is genuinely one of the few CMSs that gets this right out of the box.
Granular user permission system
Its ACL system is its biggest bragging right. You can lock down roles, workflows, and access rules with a level of control that most CMS platforms still envy.
Custom field capabilities
Joomla gives you solid flexibility with custom fields, letting you shape structured content without hacking together a dozen extensions. It’s powerful enough for complex layouts and multi-section content.
Active developer community
The community isn’t massive, but the people who are there are dedicated, technical, and still shipping useful extensions and documentation. If you're deep in Joomla land, it’s a lifeline.
Strong security foundation
When properly maintained, Joomla is known for being stable and secure. Regular updates and a security-focused core give it an edge over many older open-source CMS setups.
Modular architecture flexibility
Its module-based layout system lets you build multi-section portals, dashboards, and content-heavy sites without bending the platform backward. If you know what you're doing, it’s flexible enough to scale.
Common questions
Storyblok to Joomla migration FAQs
Answers to the most common questions about Storyblok to Joomla migration
What are the best Storyblok alternatives?
Sanity is the alternative we recommend most often. It offers deeper content modelling, real-time collaboration, and a pricing model that doesn't spike when you add features. Contentful is another option if you want a mature ecosystem, though it's pricier. For teams that loved Storyblok's visual editor, Sanity's Presentation tool now provides a similar live preview experience. We've migrated several Storyblok projects to Sanity, and the feedback from both editors and developers has been positive.
How much does Storyblok cost?
Storyblok has a Starter plan at $0 with 1 seat, 2 locales, and 100K API requests. The Growth plan is $99/month for 5 seats, 1M API requests, and 2 locales. Growth Plus is $349/month for 15 seats, 4M API requests, and 10 locales. Extra seats are $15/month each, extra locales $20/month, extra traffic $75/250GB. Premium and Elite are custom pricing and unlock SSO, custom roles, and the GraphQL API. Teams often outgrow the Growth plan on locales or API volume rather than features, which forces a $250/month jump.
Does Storyblok have a visual editor?
Yes, and it's one of the best in the headless CMS space. You see real-time changes as you edit, directly on your site preview. It's the main reason many teams pick Storyblok. That said, Sanity now offers a comparable experience through its Presentation tool, which gives you live visual editing with more flexibility in content modelling. If the visual editor is your primary reason for choosing Storyblok, it's worth comparing both before committing.
Can I migrate from Storyblok to another CMS?
Yes. We export your stories, components, and assets through Storyblok's API, then restructure everything for the target platform. Storyblok's component-based content model actually maps well to Sanity's block system. Most migrations take 3-5 weeks. The main challenge is handling Storyblok's nested component structure and translating field-level localization to the new platform's approach. We keep your site running on Storyblok throughout, so there's zero downtime during the switch.
Is Storyblok good for large websites?
It works for mid-size sites but starts showing strain at enterprise scale. The API has performance limitations when fetching deeply nested content, and the pricing jumps between tiers are steep. Teams with 50+ pages and multiple locales often find themselves on the Growth Plus plan ($349/month) or pushed toward Premium sooner than expected, especially because custom roles and SSO only appear on enterprise tiers. For large-scale projects, we typically recommend Sanity instead. Its GROQ query language handles complex content relationships more efficiently, and pricing scales more predictably.
How much does it cost to migrate from Joomla to a modern CMS?
For a typical Joomla site with 500 to 2,000 pages, expect $15,000 to $60,000 depending on complexity. The content extraction itself is manageable since Joomla uses MySQL, but the real cost is rebuilding custom extensions, templates, and workflows in a modern stack. Most Joomla sites have accumulated years of plugins that need equivalents or replacements. We've found the migration typically pays for itself within 12 months through reduced hosting costs, faster page loads, and eliminated maintenance overhead from outdated PHP dependencies.
How long does a Joomla migration take?
Plan for 6 to 12 weeks for a full migration. Content extraction from Joomla's MySQL database takes a few days. The bulk of the timeline goes toward rebuilding your frontend, replacing extension functionality, and migrating SEO equity (URLs, redirects, metadata). Joomla's version upgrade issues actually work in your favour here. If upgrading between Joomla versions already means a near-rebuild, you might as well migrate to a platform that won't put you through the same pain again in 3 years. We handle the full process including 301 redirect mapping so you don't lose search rankings.
Why are companies finally leaving Joomla?
Performance and developer availability. Joomla sites on shared hosting consistently score poorly on Core Web Vitals, which directly hurts search rankings. Finding developers who still want to work with Joomla's older PHP conventions is getting harder and more expensive every year. The extension ecosystem is shrinking as maintainers move on to other platforms. Companies that delayed migration are now facing a compounding problem where the longer they wait, the fewer resources exist to help them. High cost-per-click on "Joomla migration" search terms tells you everything about how urgently companies want out.
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