Case Study
View Case StudyTray.ai
Migrating hundreds of thousands of pages, re-platforming and extending for the leading composable AI integration platform
We are the Storyblok to Ghost migration experts
Challenges with Storyblok
Storyblock is definitely not our first choice when it comes to headless CMS. It looks sleek, sure, but its extensive documentation makes it confusing to set up. Its modular system demands time and technical assistance, and non-technical editors often get lost trying to understand spaces, stories, and components. Pricing escalates faster than an unoptimised build, especially if you want basic features.
You’ll likely lean on third-party integrations to get simple things done, and that means more complexity, more code, and more potential breakpoints. Webhook changes have also caught teams off-guard. It they deprecated without warning. So, while Storyblok isn’t terrible, it’s not plug-and-play either.
Key pain points
Customisation can take effort
Storyblok can do almost anything, but sometimes the “how” involves developer time, CLI commands, or manual tweaking. Great control, just not always plug-and-play.
Some integrations need extra work
For things like CRMs or complex platforms, you’ll likely build the integration instead of installing it. Expect a bit more engineering.
Slower editing
Real-time previews are great, but large pages or heavy components can load slowly. Occasionally, the editor UI feels less intuitive than the rest of the platform.
Asset management isn’t perfect
Renaming assets, bulk editing, or cleaning libraries can take longer than expected. It is not streamlined like the rest of the system.
Permissions are fixed
Roles are predefined. For smaller teams, that’s perfectly fine. Bigger teams may want more granular access controls than Storyblok currently offers.
Pricing jumps with scale
You get a free tier, but some advanced features sit behind higher plans. It’s worth it for projects if you want to pay more; just something teams should budget for early.
Benefits of Ghost
Ghost is genuinely great if all you want is a fast, clean, no-nonsense blogging machine. It keeps things beautifully simple: a slick Markdown editor, zero clutter, and performance scores so good they’ll make WordPress users cry into their PHP logs. If your plan is “just publish content,” Ghost actually gets out of your way and lets you do that.
The built-in memberships and payments system is also a win. You can slap a paywall on your content, charge people to read your mediocre hot takes, and do it all without duct-taping together 12 plugins. For solo creators, small publications, and anyone who wants a simple writing-first experience, Ghost delivers exactly what it promises and nothing you didn’t ask for.
Key advantages
Lightweight JSON API
Ghost’s API is fast, predictable, and doesn’t make you fight a schema just to fetch a title. It’s perfect for JAMStack setups where you want speed without ceremony. Pull content, ship pages, move on with your life.
Intuitive Markdown editor
If you enjoy writing without 19 toolbars screaming at you, Ghost’s Markdown editor is bliss. Clean, distraction-free, and actually enjoyable to use.
Built-in membership system
Memberships, paywalls, and subscriptions come built in, no plugin Frankenstein required. Hook up Stripe and you’re basically running your own mini-Substack in minutes.
SEO-friendly defaults
Ghost ships with fast performance, clean URLs, structured data, and proper metadata, without needing an SEO plugin the size of a small country. Most sites hit solid scores straight out of the box.
Native subscription support
You don’t need 3 SaaS tools duct-taped together to run a newsletter. Ghost handles email delivery, subscriber lists, and automated posts natively.
Easy theme customization
Themes are simple to tweak thanks to Ghost’s handlebars-based templates. If you know basic HTML/CSS, you can make it look exactly how you want without fighting a visual builder from 2011.
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