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View Case StudyTray.ai
Migrating hundreds of thousands of pages, re-platforming and extending for the leading composable AI integration platform

From Storyblok to Dato CMS
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Key pain points
Storyblok is not our first recommendation for a headless CMS. The product looks polished, but documentation sprawl makes initial setup harder than it should be, and non-technical editors routinely get lost navigating spaces, stories, and nested components.
Pricing is the bigger issue. Extra locales are $20/month each, extra seats are $15/month each, and custom roles, SSO, and the GraphQL API are all gated behind the custom-priced Premium and Elite plans. Teams on Growth ($99/month) often end up on Growth Plus ($349/month) not because they want the extra features, but because they hit an API request or locale limit.
You'll also lean on third-party integrations for a lot of ordinary tasks, which means more code paths to maintain. Webhook behaviour has changed between releases without clear deprecation notices. It's not a broken platform, it's just not a plug-and-play one.

Customisation can take effort
Storyblok can do almost anything, but sometimes the “how” involves developer time, CLI commands, or manual tweaking. Great control, just not always plug-and-play.

Some integrations need extra work
For things like CRMs or complex platforms, you’ll likely build the integration instead of installing it. Expect a bit more engineering.

Slower editing
Real-time previews are great, but large pages or heavy components can load slowly. Occasionally, the editor UI feels less intuitive than the rest of the platform.

Asset management isn’t perfect
Renaming assets, bulk editing, or cleaning libraries can take longer than expected. It is not streamlined like the rest of the system.

Permissions are fixed
Roles are predefined. For smaller teams, that’s perfectly fine. Bigger teams may want more granular access controls than Storyblok currently offers.

Pricing jumps with scale
You get a free tier, but some advanced features sit behind higher plans. It’s worth it for projects if you want to pay more; just something teams should budget for early.
Key advantages
DatoCMS has a low learning curve, clean UI, and a drag-and-drop schema builder that lets teams shape content without a single existential crisis. Editors love it. Developers tolerate it. Everyone gets to ship faster.
The APIs are solid, the media pipeline is excellent, and the multilingual tooling is actually usable. But lto be honest, it’s expensive, and the drag-and-drop approach means it’s not exactly winning awards for flexibility. Still, if you want something that feels polished out of the box and integrates nicely with Next.js, Shopify, and friends, DatoCMS delivers a pretty smooth experience.
User-friendly interface
DatoCMS has a clean, approachable UI that editors can pick up instantly. Little training needed, and teams can publish content without tripping over the system.

Flexible API-based approach
With both GraphQL and REST, you can query content however you prefer. It gives developers freedom to shape data flows without fighting the CMS.

Seamless integration
DatoCMS works smoothly with popular frameworks and tools like Next.js, Gatsby, and Shopify. Plug it in, fetch content, and you’re off.

Efficient data retrieval
The GraphQL API is fast and predictable, making it easy to pull exactly the data you need without overfetching or messy workarounds.

Powerful image tools
Dato handles image optimisation, responsive resizing, and transformations automatically. Your site stays fast without custom pipeline work.

Real-time updates
Content changes sync instantly across environments, giving teams quick feedback and reducing the “save, refresh and hope” cycle.
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