Case Study
View Case StudyTray.ai
Migrating hundreds of thousands of pages, re-platforming and extending for the leading composable AI integration platform

Sitecore’s complexity can pose challenges, particularly during the initial setup and configuration phases, which require significant technical expertise. Its cost structure may be prohibitive for smaller organisations, given the investment needed for licensing and ongoing maintenance. Additionally, the platform’s advanced features and customisation options can lead to lengthy implementation timelines. Users might also face a steep learning curve, and reliance on specialised development resources can further increase the time and costs associated with deploying and managing Sitecore solutions.
Uniform positions itself as a “composable DXP,” which is enterprise-speak for “it does a bit of everything on top of your actual CMS.” To be fair, the visual workspace is genuinely useful. Marketers get drag-and-drop control, personalization, and A/B testing without pinging developers every five minutes. And if you’re already juggling multiple systems (CMS, commerce, DAM), the orchestration layer can tidy up the chaos.
That said… we’ll be honest, we don’t really build with DXPs like this anymore. Whenever a headless tool starts shouting “DXP” from the homepage, it usually means heavyweight architecture, unnecessary complexity, and a bill only Fortune 500 companies would smile at. If you’re considering it anyway, feel free to get in touch. We’ll happily walk you through better, modern alternatives before you sink a quarter’s budget into something you probably don’t need.
Uniform’s visual builder lets marketers piece together pages without pinging developers every 5 minutes. It’s basically a drag-and-drop layer on top of your headless stack.

Uniform pulls content from multiple CMSs, DAMs, and commerce tools into one interface, so you don’t need 10 tabs open to build a single page

Teams can edit, plan, and experiment together without overwriting each other’s work. It’s built for big organisations where ten people touching the same page is a weekly occurrence.

Uniform is built to handle traffic spikes and heavy personalisation workloads. It’s overkill for small sites but a safe bet for enterprises terrified of a Black Friday outage.

You can pipe the same content across web, apps, and any other channel marketing dreams up. Useful for brands juggling multiple experiences without wanting to rebuild the same page three times.

Uniform ships with native testing and targeting, so teams can experiment without gluing together half a dozen tools. It’s marketer-friendly and fast.
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