Case Study
View Case StudyTray.ai
Migrating hundreds of thousands of pages, re-platforming and extending for the leading composable AI integration platform

Sitecore’s complexity can pose challenges, particularly during the initial setup and configuration phases, which require significant technical expertise. Its cost structure may be prohibitive for smaller organisations, given the investment needed for licensing and ongoing maintenance. Additionally, the platform’s advanced features and customisation options can lead to lengthy implementation timelines. Users might also face a steep learning curve, and reliance on specialised development resources can further increase the time and costs associated with deploying and managing Sitecore solutions.
Calling your CMS “Kontent dot ai” is a brilliant way to convince people you’ve built an AI-powered future. And to be fair, the platform does have a clean editor, strong workflow tools, and a respectable multi-channel setup.
It's perfect for the kind of company that has more infosec members than it does have devs. But calling yourself an AI platform doesn’t mean you’re built like one.
Real AI-driven CMS platforms start at the foundation with structured content, flexible modeling, real-time indexing, and an architecture that doesn’t panic the moment you try something complex. Sanity doesn’t even market itself as “AI-first,” but it’s been ahead of the curve for years. They shipped an embedding index before “AI CMS” was a pitch deck buzzword. We even built one of the first AI search tools on top of it.
So yes, Kontent.ai is great. If you want a polished interface and enterprise workflows, go for it. And if you’re dead-set on building your website there, talk to us first. We’ll walk you through it and maybe even find a better way before you spend six months discovering the limits yourself.
You shouldn’t need a week of onboarding to publish a paragraph. Kontent.ai nails this with a clean interface that doesn’t punish you for being a marketer instead of a developer.

Build content the way your brain works. Modular, structured, reusable. No dev intervention every time marketing decides “we need one more field.”

The APIs are predictable, well-documented, and don’t require wild workarounds. Everything connects the way it should and developers stay happy too.

React, Vue, Angular, or whatever framework you’re obsessed with this week, Kontent.ai plays nice with all of them and keeps deployments smooth.

You can resize, crop, and optimize visuals without leaving the CMS. Think of it as an in-house designer that doesn’t complain about aspect ratios.

Writers, editors, and developers can work together without stepping on each other’s commits. Instant updates, fewer Slack messages, and zero “who overwrote my draft?” moments.
Book a meeting with us to discuss how we can help or fill out a form to get in touch
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