Case Study
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Migrating hundreds of thousands of pages, re-platforming and extending for the leading composable AI integration platform
From Sitecore to Dato CMS
We are the Sitecore to Dato CMS migration experts
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Challenges with Sitecore
Key pain points
Sitecore is one of the most expensive CMS platforms on the market. Licensing starts around $40,000-$65,000/year for basic XM, and a full XP or XC deployment with implementation lands in the $500,000+ range over three years. On top of the licence, you need specialised .NET developers on retainer, and those contracts aren't cheap either.
The complexity catches most teams off guard. Upgrading between Sitecore versions is closer to a rebuild than an update. Content is stored in a tree structure that doesn't map cleanly to other systems, which makes migrations painful and locks you into the platform longer than you'd like. The editor UI still feels like a late-2000s enterprise portal, and anything beyond basic publishing needs developer involvement.
Most mid-sized companies using Sitecore pay for personalisation and marketing automation they never turn on. If that sounds familiar, a headless CMS paired with a modern frontend gives you 80% of the useful capability at a fraction of the cost. We've moved clients off Sitecore and cut annual platform spend by 60-80% without losing functionality that actually mattered.
Benefits of Dato CMS
Key advantages
DatoCMS has a low learning curve, clean UI, and a drag-and-drop schema builder that lets teams shape content without a single existential crisis. Editors love it. Developers tolerate it. Everyone gets to ship faster.
The APIs are solid, the media pipeline is excellent, and the multilingual tooling is actually usable. Visual Editing — added in February 2026 — means editors can now click directly on live page elements to make changes, which genuinely closes the gap with visual-first CMS tools. The JavaScript client also gained full end-to-end type safety in late 2025, with types generated from your own schema, which is a real quality-of-life win for larger teams. To be honest, it's expensive, and the drag-and-drop approach means it's not exactly winning awards for flexibility. Still, if you want something that feels polished out of the box and integrates nicely with Next.js, Shopify, and friends, DatoCMS delivers a pretty smooth experience.
User-friendly interface
DatoCMS has a clean, approachable UI that editors can pick up instantly. Little training needed, and teams can publish content without tripping over the system.
Flexible API-based approach
With both GraphQL and REST, you can query content however you prefer. It gives developers freedom to shape data flows without fighting the CMS.
Seamless integration
DatoCMS works smoothly with popular frameworks and tools like Next.js, Astro, Svelte, and Vue. Plug it in, fetch content, and you're off.
Efficient data retrieval
The GraphQL API is fast and predictable, making it easy to pull exactly the data you need without overfetching or messy workarounds.
Powerful image tools
Dato handles image optimisation, responsive resizing, and transformations automatically. Your site stays fast without custom pipeline work.
Real-time updates
Content changes sync instantly across environments, giving teams quick feedback and reducing the "save, refresh and hope" cycle.
Common questions
Sitecore to Dato CMS migration FAQs
Answers to the most common questions about Sitecore to Dato CMS migration
How much does Sitecore cost?
Sitecore doesn't publish pricing, but based on what we've seen across client projects, expect to pay six figures annually. Licensing alone typically starts around $40,000 to $65,000 per year for a basic XM setup, and jumps well past $100,000 once you add XP or XC modules. Factor in implementation (often $150,000 to $500,000+), hosting, and the specialised developers you'll need on retainer. For mid-sized companies, the total cost of ownership over three years can easily exceed $500,000. We've helped teams migrate off Sitecore and cut their annual platform spend by 60-80%.
How hard is it to migrate away from Sitecore?
It depends on how deep you are. A basic Sitecore XM site with standard content types can be migrated in 8-12 weeks. If you're using Sitecore's personalisation engine, custom pipelines, or XP analytics heavily, the timeline stretches to 3-6 months. The biggest pain points are content extraction (Sitecore stores content in a tree structure that doesn't map cleanly to other systems) and rebuilding any custom .NET components in a modern stack. Our team typically runs the migration in phases, starting with content export and schema mapping before touching the frontend.
Is Sitecore worth it for mid-sized companies?
No, not in most cases. Sitecore was built for large enterprises with dedicated IT teams and six-figure CMS budgets. Mid-sized companies consistently overpay for features they never use. The personalisation engine sits idle, the marketing automation goes untouched, and the team ends up using it as a glorified page editor. A headless CMS paired with a modern frontend framework gives you better performance, lower costs, and faster development cycles. We've moved multiple mid-sized companies off Sitecore onto leaner stacks and the feedback is always the same: they wish they'd done it sooner.
What are the best Sitecore alternatives for enterprise teams?
It depends on what you actually use Sitecore for. If you need structured content with real-time collaboration and flexible APIs, Sanity is our go-to recommendation. If your team is locked into the Adobe ecosystem, AEM is the obvious (expensive) alternative. For teams that want enterprise workflow controls without the Sitecore price tag, Contentful or Hygraph are worth evaluating. The key question is whether you genuinely need a monolithic DXP or whether a composable stack of best-in-class tools would serve you better. In our experience, composable wins almost every time.
How does DatoCMS compare to other headless CMS platforms?
DatoCMS sits in an interesting middle ground. The UI is polished and editors pick it up fast, which puts it ahead of more developer-centric options like Hygraph or Strapi. The image pipeline is genuinely excellent, with automatic optimisation and responsive transformations built in. Visual Editing launched in February 2026, so editors can now click directly on page elements to make changes with real-time updates — available on all plans including Free. Where it still falls short is customisation depth. Compared to Sanity, you hit ceilings sooner when you need custom validation, unique editorial workflows, or deeply nested content structures. Compared to Contentful, DatoCMS is cheaper at lower tiers but has a smaller plugin ecosystem. It's a solid choice for small to mid-sized projects, but larger builds tend to outgrow it.
What does DatoCMS pricing look like as traffic grows?
DatoCMS pricing is tied to API calls and bandwidth, which means costs scale with your traffic. The free tier includes 100k Content Delivery API calls per month and 10GB of bandwidth. Separately, the Developer plan Content Management API limit was raised to 25k monthly calls in April 2026. The Professional plan runs €199/month on a monthly basis, or €149/month billed annually, with higher limits including 1M CDA API calls and 1TB bandwidth per month. The Enterprise tier is custom-priced. One real concern worth flagging is that there is no hard spending cap. DatoCMS confirmed in their community forum that paid plans let overages accumulate automatically with no way to set a budget limit — so a traffic spike or viral post can generate surprise bills without warning. Set up API caching aggressively and lean on static generation to keep costs predictable. If budget guardrails are critical to your team, factor that in before committing.
Is DatoCMS good for non-technical content editors?
For basic content editing, yes. DatoCMS has one of the cleaner editor interfaces in the headless CMS space. Drag-and-drop schema building means content teams can understand the structure visually, and the media library is well-designed. Visual Editing — launched February 2026 across all plans — now lets editors click directly on live page elements rather than switching to a separate preview environment, which closes a long-standing gap. The issues that remain are around scale. Editors managing content across multiple locales find the interface gets cluttered. The Structured Text editor has been noted as slow on very long documents with heavy hyperlink use (a bug patched in April 2026, so recent versions should be fine). For teams coming from WordPress or HubSpot, the shift away from WYSIWYG-first thinking is still an adjustment, but Visual Editing reduces the friction considerably.
What should you watch out for when migrating from DatoCMS?
The migration path out of DatoCMS is cleaner than most. Both GraphQL and REST APIs give you full content access, so extraction is straightforward. Schema mapping is the main planning task, since DatoCMS's modular content blocks need to be translated to whatever structure your target CMS uses. The thing to watch is image URLs. DatoCMS serves images through its own CDN with transformation parameters baked into the URL, so you'll need to re-upload assets and update references across your content. Budget 3-6 weeks for a typical DatoCMS migration. If you're using their Structured Text field type, allocate extra time to convert that into your new CMS's rich text format.
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