Case Study
View Case StudyTray.ai
Migrating hundreds of thousands of pages, re-platforming and extending for the leading composable AI integration platform

From Sitecore to Builder.io
Sitecore’s complexity can pose challenges, particularly during the initial setup and configuration phases, which require significant technical expertise. Its cost structure may be prohibitive for smaller organisations, given the investment needed for licensing and ongoing maintenance. Additionally, the platform’s advanced features and customisation options can lead to lengthy implementation timelines. Users might also face a steep learning curve, and reliance on specialised development resources can further increase the time and costs associated with deploying and managing Sitecore solutions.
Key advantages
Builder.io occupies a unique spot in the headless CMS landscape. It is not really a traditional headless CMS in the way that Sanity or Contentful are. It is more of a visual page builder with headless capabilities bolted on. That distinction matters because if your marketing team needs to ship landing pages fast without filing Jira tickets, Builder.io genuinely delivers on that promise. The drag-and-drop editor is solid, and the ability to register your own React components so that non-developers can compose pages from your actual design system is a legitimately powerful idea.
Where Builder.io really shines is in bridging the gap between developers and marketing teams. You build the components, register them with Builder, and then hand the keys over. Marketers can assemble pages, run A/B tests, and publish without touching code. For agencies like ours, this means fewer "can you just move this banner" tickets and more time spent on actual engineering work.
The framework support is also genuinely broad. Next.js, React, Angular, Vue, Svelte, Qwik, SolidJS, and React Native all have SDKs. If you are running a modern JavaScript stack, Builder.io probably has an integration for it. The AI features they have been shipping are interesting too, though still early days in terms of real production reliability.

Visual drag-and-drop editor
The visual editor lets non-technical users build and edit pages using your actual codebase components. It is one of the better implementations of visual editing in the headless space.

Custom component registration
Developers can register their own React, Vue, or Angular components so editors drag and drop real design system pieces rather than generic blocks.

A/B testing and personalisation built in
Native experimentation tools let marketing teams run split tests and personalise content without needing a separate optimisation platform.

Broad framework support
SDKs for Next.js, React, Angular, Vue, Svelte, Qwik, SolidJS, and React Native mean you are not locked into a single frontend framework.

Marketing team autonomy
Content and marketing teams can ship landing pages, campaign pages, and promotions independently, which frees up developer time for product work.
Structured and visual content modes
Builder.io supports both structured data models for developer-driven content and visual page building for marketing-driven content, giving teams flexibility in how they work.
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