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We are the Sitecore to Adobe Experience Manager migration experts


Challenges with Sitecore

Sitecore’s complexity can pose challenges, particularly during the initial setup and configuration phases, which require significant technical expertise. Its cost structure may be prohibitive for smaller organisations, given the investment needed for licensing and ongoing maintenance. Additionally, the platform’s advanced features and customisation options can lead to lengthy implementation timelines. Users might also face a steep learning curve, and reliance on specialised development resources can further increase the time and costs associated with deploying and managing Sitecore solutions.

Key Pain Points

  • Complex initial setup
  • Requires technical expertise
  • High licensing costs
  • Expensive for smaller organisations
  • Lengthy implementation timelines
  • Steep learning curve
  • Significant maintenance demands
  • Reliance on specialised resources
  • Costly development processes
  • Extended deployment times
  • Challenging configuration processes
  • High total cost of ownership

Benefits of Adobe Experience Manager

AEM is the kind of platform you only choose if you’re a Fortune 500 company or enjoy voluntarily suffering. I hate anything Adobe builds. It’s bloated, overpriced, and aggressively designed to lock you into their ecosystem. But fine, here are the positives: the Adobe integration is unmatched. If your entire organisation already lives inside Creative Cloud, Analytics, and Target, AEM becomes this giant DXP monolith that handles assets, personalization, segmentation, and multi-channel delivery without breaking a sweat. The DAM is legitimately powerful, and it scales like a tank.

If you’re not operating at scale, you’ll spend absurd money for problems a clean Sanity + modern composable stack solves better and cheaper. If you are considering AEM or escaping it, get in touch. We’ll help you choose something that won’t haunt your ops team for the next decade.

Key advantages

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Integration with Adobe tools

AEM connects with Creative Cloud, Analytics, and Target, letting teams move assets, data, and personalisation logic across tools without friction

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Robust digital asset management

The DAM is genuinely powerful. It has AI tagging, smart cropping, versioning, and bulk optimisation for massive media libraries.

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Consistent multi-channel delivery

AEM can push content to web, mobile apps, email, and more from one central source. Ideal for enterprises that need consistent messaging across every customer touchpoint.

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Flexible architecture

Supports both classic and headless approaches, letting teams mix legacy setups with modern frontends. It’s adaptable enough for companies with complicated stacks.

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Scalable enterprise-level operations

AEM is designed to handle huge traffic, global teams, and heavy workflows. It scales reliably when backed by proper infrastructure and Adobe’s cloud.

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Intuitive user interface

For an enterprise platform, the UI is relatively approachable, helping large content teams manage complex workflows without needing to touch code.

Get in touch

Book a meeting with us to discuss how we can help or fill out a form to get in touch