Case Study
View Case StudyTray.ai
Migrating hundreds of thousands of pages, re-platforming and extending for the leading composable AI integration platform
From Sanity to Uniform
We are the Sanity to Uniform migration experts
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Challenges with Sanity
Key pain points
We obviously prefer Sanity, so much so that our own website is on Sanity. But if you don't have the right implementation team, you might find yourself in a bad situation. Its highly customizable nature can lead to complexity and time-consuming setup processes for less experienced developers. We've inherited our fair share of stinkers, but we advise that before you jump ship, you let us look over it to see if it's salvageable.
That said, if you are considering moving, we can help you migrate away with automated migration scripts, web scraping, and content mapping. It'll be a 1:1 with whatever platform you choose.
Not always plug-and-play
Sanity gives you a ton of flexibility, but it’s not a “drag-and-drop” CMS. If your team prefers instant themes and presets, you’ll need a little extra setup to get started.
Potentially high resource demand
As your content model grows, Sanity gives you incredible power and real-time performance. Just keep in mind that very large projects may require a bit more horsepower behind the scenes.
Less ideal for beginners
Editors love Sanity once everything is set up, but teams switching from traditional CMSs may need a short onboarding period to learn the workflow.
Infrastructure management needed
Unlike hosted CMS platforms, you own your content pipeline. That gives you full control and scalability, but also means setup and environments need to be managed properly.
Technical skill required
Since Sanity is schema-driven, developers can model content precisely the way your business needs it. Non-technical teams benefit from that structure, but setup usually requires engineering support.
Complexity in setup
Sanity doesn’t force rigid templates or assumptions. You have to define everything like content, structure, and workflows. The tradeoff: a bit more initial setup for much more flexibility long-term.
Benefits of Uniform
Key advantages
Uniform positions itself as a “composable DXP,” which is enterprise-speak for “it does a bit of everything on top of your actual CMS.” To be fair, the visual workspace is genuinely useful. Marketers get drag-and-drop control, personalization, and A/B testing without pinging developers every five minutes. And if you’re already juggling multiple systems (CMS, commerce, DAM), the orchestration layer can tidy up the chaos.
That said… we’ll be honest, we don’t really build with DXPs like this anymore. Whenever a headless tool starts shouting “DXP” from the homepage, it usually means heavyweight architecture, unnecessary complexity, and a bill only Fortune 500 companies would smile at. If you’re considering it anyway, feel free to get in touch. We’ll happily walk you through better, modern alternatives before you sink a quarter’s budget into something you probably don’t need.
Visual experience composition
Uniform’s visual builder lets marketers piece together pages without pinging developers every 5 minutes. It’s basically a drag-and-drop layer on top of your headless stack.
Multi-source content federation
Uniform pulls content from multiple CMSs, DAMs, and commerce tools into one interface, so you don’t need 10 tabs open to build a single page
Real-time collaboration tools
Teams can edit, plan, and experiment together without overwriting each other’s work. It’s built for big organisations where ten people touching the same page is a weekly occurrence.
Enterprise-grade scalability
Uniform is built to handle traffic spikes and heavy personalisation workloads. It’s overkill for small sites but a safe bet for enterprises terrified of a Black Friday outage.
Omnichannel content management
You can pipe the same content across web, apps, and any other channel marketing dreams up. Useful for brands juggling multiple experiences without wanting to rebuild the same page three times.
Built-in A/B testing
Uniform ships with native testing and targeting, so teams can experiment without gluing together half a dozen tools. It’s marketer-friendly and fast.
Common questions
Sanity to Uniform migration FAQs
Answers to the most common questions about Sanity to Uniform migration
Why should we migrate to Sanity instead of another headless CMS?
Sanity's Live Content API means content goes live the instant you press publish, with zero caching issues. We've migrated teams from WordPress, Contentful, Drupal, and legacy platforms, and the consistent feedback is that the editorial experience is faster and more flexible. The schema-as-code approach means your content model is version-controlled alongside your codebase. Pricing starts free for small teams and scales predictably, unlike platforms that hit you with surprise API overage bills.
What does a migration to Sanity actually involve?
A typical migration has three phases. First, we map your existing content model to a Sanity schema, which usually takes 1 to 2 weeks depending on complexity. Second, we build automated migration scripts that transfer your content, media assets, and relationships. Third, we set up the frontend integration and editorial workflows. For a mid-sized site with 500 to 2,000 pages, the full process usually runs 4 to 8 weeks. We use our Turbo Start Sanity foundation to accelerate the setup so you're not starting from zero.
How long does it take before our content team is productive in Sanity?
Most editors are comfortable within the first week. Sanity's Presentation tool gives them a side-by-side live preview that feels intuitive, especially for teams used to visual page builders. The real-time collaboration means multiple editors can work on the same document without conflicts. We typically run a 2-hour onboarding session and provide a custom guide tailored to your specific content model. After that, editors rarely need developer support for day-to-day publishing.
How much does Sanity cost?
Sanity's Free plan includes 20 user seats, 10,000 documents, 1M CDN API requests, 250K regular API requests, 100GB of assets, and unlimited locales. The Growth plan is $15 per seat/month with 25,000 documents and the same API allowances, plus pay-as-you-go overages and 5 roles including Editor, Developer, and Contributor. Enterprise pricing is custom for organisations that need custom roles, SLAs, or private datasets. Most mid-size teams we work with stay well inside Growth's limits.
How do we migrate away from Uniform?
Uniform is an orchestration layer, not a traditional CMS, so migration means detangling it from the systems it sits on top of. Your actual content likely lives in a separate CMS, DAM, or commerce platform. The Uniform-specific parts, including composition layouts, personalisation rules, and A/B test configurations, need to be rebuilt in your target platform or replaced with dedicated tools. We typically spend 2 to 4 weeks on Uniform-specific teardown, on top of whatever migration the underlying content sources require.
Why do teams leave Uniform?
The price-to-value ratio is the most common complaint. Uniform's enterprise pricing is steep, and teams find they're paying premium rates for an abstraction layer that adds complexity rather than removing it. The learning curve is real. Teams consistently need weeks of onboarding to become productive, and the orchestration model introduces debugging overhead that frustrates both developers and content editors. When the contract comes up for renewal, many teams conclude they'd be better served by a simpler architecture.
Do we actually need a DXP like Uniform?
Probably not. We've worked with teams that adopted Uniform because they were managing content across 4 or 5 different systems and wanted a single editing interface. In practice, most of those teams would have been better off consolidating into one strong headless CMS and using it as the single source of truth. The "composable DXP" pitch sounds good in a sales deck, but it often means you're paying enterprise prices to glue together tools that could be replaced by a cleaner architecture. We're happy to audit your stack and give you an honest answer.
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