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From Sanity to Sitecore

We are the Sanity to Sitecore migration experts

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The process

How we migrate from Sanity to Sitecore

  1. 01

    Access and gating audit

    First we check the existing Sanity and see whether the data is clean enough to move straight over to Sitecore, and plan around any auth walls or bot protection in the way.

  2. 02

    Rendering assessment and extraction

    Then we work out how Sanity renders its pages and pull the content out, even without CMS access.

  3. 03

    AI-assisted sanitization

    Everything extracted runs through our sanitization pipeline, which flags slop, normalizes structure, and leaves us clean content to work with.

  4. 04

    Content-model design with the client

    Before anything moves, we agree the Sitecore content model with you, shaped around how your editors actually work.

  5. 05

    Transform and soft-migrate

    We transform the content to the agreed schema and run a full dry run, so mappings and edge cases prove out before production.

  6. 06

    Execute the real migration

    Once the dry run is clean, everything moves into Sitecore in one controlled cutover.

  7. 07

    Redirect mapping and throttled sitemap submission

    Every old URL gets mapped to its new home with the right redirect, so rankings and link equity survive the move.

  8. 08

    Agentic-browser QA

    Finally, automated browsers sweep the new site for data issues, design regressions, and missing SEO signals.

  9. Ready when you are. We'll bring the moving boxes.Start my migration


Challenges with Sanity

Key pain points

We obviously prefer Sanity, so much so that our own website is on Sanity. But if you don't have the right implementation team, you might find yourself in a bad situation. Its highly customizable nature can lead to complexity and time-consuming setup processes for less experienced developers. We've inherited our fair share of stinkers, but we advise that before you jump ship, you let us look over it to see if it's salvageable.

That said, if you are considering moving, we can help you migrate away with automated migration scripts, web scraping, and content mapping. It'll be a 1:1 with whatever platform you choose.

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Limited out-of-box solutions

Not always plug-and-play

Sanity gives you a ton of flexibility, but it’s not a "drag-and-drop" CMS. If your team prefers instant themes and presets, you’ll need a little extra setup to get started.

resource demand for Sanity

Potentially high resource demand

As your content model grows, Sanity gives you incredible power and real-time performance. Just keep in mind that very large projects may require a bit more horsepower behind the scenes.

Technical expertise required for Sanity

Less ideal for beginners

Editors love Sanity once everything is set up, but teams switching from traditional CMSs may need a short onboarding period to learn the workflow.

Infrastructure needed for Sanity

Infrastructure management needed

Unlike hosted CMS platforms, you own your content pipeline. That gives you full control and scalability, but also means setup and environments need to be managed properly.

Technical skill needed for Sanity

Technical skill required

Since Sanity is schema-driven, developers can model content precisely the way your business needs it. Non-technical teams benefit from that structure, but setup usually requires engineering support.

Complexity in setup for Sanity

Complexity in setup

Sanity doesn’t force rigid templates or assumptions. You have to define everything like content, structure, and workflows. The tradeoff: a bit more initial setup for much more flexibility long-term.



Benefits of Sitecore

Key advantages

Sitecore is a full digital experience platform, not just a CMS. The personalisation engine, marketing automation, and XP analytics stack up well against Adobe Experience Manager, and for some Fortune 500s running global campaigns across dozens of channels, that's the right fit. Content management, email, testing, and customer data all live in one place, so large marketing teams don't have to stitch together five tools to run a campaign.

Its .NET foundation is the other draw for enterprises already deep in the Microsoft ecosystem. The platform scales, the personalisation actually works when properly configured, and the integration story with Azure, Dynamics, and Power BI is genuinely solid.

That said, we rarely recommend it outside the Fortune 500. If you're an enterprise already on Sitecore and wondering whether to stay or move, get in touch, we can give you an honest read.

Start my migration




Common questions

Sanity to Sitecore migration FAQs

Answers to the most common questions about Sanity to Sitecore migration

Sanity's Free plan includes 20 user seats, 10,000 documents, 1M CDN API requests, 250K regular API requests, 100GB of assets, and unlimited locales. The Growth plan is $15 per seat/month for up to 50 seats, with 25,000 documents and the same API allowances, plus pay-as-you-go overages, private datasets, and 5 roles including Editor, Developer, and Contributor. Enterprise pricing is custom for organisations that need custom roles, dedicated SLAs, or single-tenant infrastructure. Most mid-size teams we work with stay well inside Growth's limits.


Not sold on moving? Sometimes the platform is fine and the build is the problem. We also fix Sanity sites in place.

Sanity development agency


Get in touch

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