From Sanity to Prismic

We are the Sanity to Prismic migration experts

Challenges with Sanity

Key pain points

We obviously prefer Sanity, so much so that our own website is on Sanity. But if you don't have the right implementation team, you might find yourself in a bad situation. Its highly customizable nature can lead to complexity and time-consuming setup processes for less experienced developers. We've inherited our fair share of stinkers, but we advise that before you jump ship, you let us look over it to see if it's salvageable.

That said, if you are considering moving, we can help you migrate away with automated migration scripts, web scraping, and content mapping. It'll be a 1:1 with whatever platform you choose.

Not always plug-and-play

Sanity gives you a ton of flexibility, but it’s not a “drag-and-drop” CMS. If your team prefers instant themes and presets, you’ll need a little extra setup to get started.

Potentially high resource demand

As your content model grows, Sanity gives you incredible power and real-time performance. Just keep in mind that very large projects may require a bit more horsepower behind the scenes.

Less ideal for beginners

Editors love Sanity once everything is set up, but teams switching from traditional CMSs may need a short onboarding period to learn the workflow.

Infrastructure management needed

Unlike hosted CMS platforms, you own your content pipeline. That gives you full control and scalability, but also means setup and environments need to be managed properly.

Technical skill required

Since Sanity is schema-driven, developers can model content precisely the way your business needs it. Non-technical teams benefit from that structure, but setup usually requires engineering support.

Complexity in setup

Sanity doesn’t force rigid templates or assumptions. You have to define everything like content, structure, and workflows. The tradeoff: a bit more initial setup for much more flexibility long-term.

Benefits of Prismic

Key advantages

Prismic is phenomenal for simplistic page-builder-style websites. Its simplistic drag-and-drop page builder, along with the newer code-based version, helps you generate like-for-like components and automates the developers' process.

The built-in media optimisation tool is also great, so you can ensure that even if you're uploading 4mb images, they're going to be scaled down with minimal compression artefacts.

Content scheduling capabilities

Prismic makes it ridiculously easy to plan content ahead with built-in scheduling without any plugins or workarounds. Just pick a time, hit schedule, and your release goes live exactly when you want it.

Intuitive visual editor

The editor feels natural even for non-technical teams, with clean previews and simple fields. It keeps the writing flow distraction-free while still giving developers structure.

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Efficient slices feature

Slices let you build repeatable, flexible components that marketers can rearrange without breaking layouts. It’s the closest thing to structured Lego-blocks for content teams.

Dark mode UI wireframe showing a left sidebar with icons and a main content panel with a progress bar and form elements.

Rich media embedding

Embedding images, videos, and rich assets takes seconds. You don't need to hack templates. Just paste, pick, and publish.

Flexible component reuse

Developers create once, marketing teams reuse forever. Slices and custom types make content scalable without adding complexity.

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Seamless publishing experience

Publishing is fast, predictable, and drama-free. If you want to do a small tweak or a full-page release, everything ships smoothly with minimal cognitive load.