Case Study
View Case StudyTray.ai
Migrating hundreds of thousands of pages, re-platforming and extending for the leading composable AI integration platform

From Prismic to Drupal
Key pain points
We have a long history with Prismic, and at one point, we were agency partners, so count us as biased. However, if you're anything like us, we've had an absolutely terrible experience with Prismic.
They've historically changed their API ad hoc, resulting in many broken websites, which is especially bad for an agency. They've dumped infrastructure on the community, resulting in expensive migration bills and client dissatisfaction and they've updated their system with no way to migrate other than to rebuild your entire website for literally years.
If you're having a hell of a time, we can help you move away and do it without breakages. We've had to migrate quite a few folks and we have a standardised process that lets us migrate images, videos, text and content structure to the platform of your choice.

Dependency on third-party hosting
You don’t control the infrastructure, Prismic does. So you’re tied to their uptime, limits, and CDN behaviour.

Limited native integrations
Most serious integrations require extra tooling or custom code because Prismic’s built-in ecosystem is pretty thin.

Steep learning curve
Slices, custom types, and the editor workflow take time to understand, especially for teams new to component-driven CMS structures.

Lack of built-in versioning
There’s no full document history or global rollback, meaning mistakes are harder to recover from without workarounds.

Escalating pricing model
Costs jump fast as you add seats, locales, or repositories, making it expensive to scale a growing content team.

Limited out-of-box features
Beyond basic content creation, most advanced needs require custom development, external tools, or plugins.
Key advantages
We'll give credit where it's due: Drupal is a serious CMS for serious projects. If you're building a government portal, a university website, or a massive multilingual platform that needs to serve content in 24 languages, Drupal is genuinely hard to beat. Its content modeling is incredibly deep, its permissions system is enterprise-grade, and its multilingual capabilities are arguably the best in the open-source CMS world. The European Commission runs on it for a reason.
Where Drupal really shines is in complex, structured content architectures. You can model relationships between content types, build granular taxonomies, and set up editorial workflows that would make other CMS platforms weep. If your content team has 50 editors across multiple departments with different access levels, Drupal handles that without breaking a sweat. It's also one of the few traditional CMS platforms that has genuinely embraced decoupled architecture, so you can use it as a headless backend with a modern frontend framework if you want.
The community is smaller than WordPress but significantly more technical. Drupal developers tend to be proper engineers, and the ecosystem reflects that. Module quality is generally higher, security patches are taken seriously, and the project has strong governance. If you're in an enterprise or government context where compliance, accessibility, and security auditing matter, Drupal is a well-trodden path.
That said, we'd only recommend Drupal for projects that genuinely need its power. If you're building a marketing site or a blog, you're using a sledgehammer to hang a picture frame. Talk to us first, and we'll figure out if Drupal is actually the right fit or if you've been sold on it by someone who bills by the hour.

Exceptional content modeling
Drupal's entity and field system lets you build deeply structured, relational content architectures that most CMS platforms can only dream of. Complex taxonomies, references, and custom types are all first-class citizens.

Best-in-class multilingual support
With over 90 languages available out of the box and proper translation workflows baked in, Drupal is the gold standard for multilingual sites. No plugins, no hacks, just native support that actually works.

Granular permissions and workflows
The access control system is absurdly detailed. You can lock down roles, content types, fields, and editorial workflows with a precision that enterprise clients genuinely need and other platforms struggle to match.

Viable headless architecture
Drupal's JSON:API and GraphQL modules make it a legitimate headless CMS option, letting you pair a robust content backend with a modern frontend framework like Next.js or Nuxt.

Strong security track record
The Drupal security team is proactive and well-organized. Security advisories are clear, patches are timely, and the community takes vulnerabilities seriously, which matters a lot in government and enterprise contexts.

Open source with no vendor lock-in
You own your data, your code, and your hosting. There's no monthly SaaS bill that scales with your content volume, and you can move between hosting providers without rewriting anything.
Book a meeting with us to discuss how we can help or fill out a form to get in touch
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