Case Study
View Case StudyTray.ai
Migrating hundreds of thousands of pages, re-platforming and extending for the leading composable AI integration platform
We are the Prismic to Directus migration experts
Challenges with Prismic
We have a long history with Prismic, and at one point, we were agency partners, so count us as biased. However, if you're anything like us, we've had an absolutely terrible experience with Prismic.
They've historically changed their API ad hoc, resulting in many broken websites, which is especially bad for an agency. They've dumped infrastructure on the community, resulting in expensive migration bills and client dissatisfaction and they've updated their system with no way to migrate other than to rebuild your entire website for literally years.
If you're having a hell of a time, we can help you move away and do it without breakages. We've had to migrate quite a few folks and we have a standardised process that lets us migrate images, videos, text and content structure to the platform of your choice.
Key pain points
Dependency on third-party hosting
You don’t control the infrastructure, Prismic does. So you’re tied to their uptime, limits, and CDN behaviour.
Limited native integrations
Most serious integrations require extra tooling or custom code because Prismic’s built-in ecosystem is pretty thin.
Steep learning curve
Slices, custom types, and the editor workflow take time to understand, especially for teams new to component-driven CMS structures.
Lack of built-in versioning
There’s no full document history or global rollback, meaning mistakes are harder to recover from without workarounds.
Escalating pricing model
Costs jump fast as you add seats, locales, or repositories, making it expensive to scale a growing content team.
Limited out-of-box features
Beyond basic content creation, most advanced needs require custom development, external tools, or plugins.
Benefits of Directus
Directus instantly wins points with us because, well… it has a rabbit for a logo. But beyond that, it’s genuinely a solid database-first CMS. If you like the idea of a CMS that sits directly on top of your SQL database without any abstractions, Directus feels incredibly natural.
You can self-host it, tweak it endlessly, and treat your schema exactly the way you want. Editors get a no-code admin UI that feels polished, developers get REST and GraphQL out of the box, and teams get workflows, versioning, automations, and proper permission controls. It’s flexible, fast, and a great fit if your content is really just structured data waiting for a smarter interface. If your project revolves around relational data and you want total control from database to API, Directus is one of the cleanest ways to build it.
Key advantages
Intuitive non-technical interface
Editors get a clean, no-code admin panel that feels more like a productivity tool than a CMS. Non-technical teams can handle content updates without pinging developers every five minutes.
Database-agnostic SQL integration
Directus plugs straight into your SQL database and turns it into an API instantly. If your data lives in Postgres, MySQL, MariaDB, or SQLite, it just works.
Field-level permission controls
You can lock down every field, table, and action with granular role-based permissions. Perfect for teams that care about security and don’t want interns accidentally deleting production data.
Built-in REST/GraphQL support
Your entire database is instantly exposed as both REST and GraphQL endpoints. Just plug into your frontend and start shipping.
Extensive UI customization
Directus lets you tweak the interface, add custom views, tailor layouts, and build the exact editing experience your team needs. It feels like a CMS you can actually shape instead of fight.
Real-time collaboration tools
Multiple contributors can work together without stepping on each other’s toes. Edits sync instantly, drafts stay clean, and the whole workflow feels built for modern teams, not 2010 intranets.
Get in touch
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