Case Study
View Case StudyTray.ai
Migrating hundreds of thousands of pages, re-platforming and extending for the leading composable AI integration platform

From Prismic to Dato CMS
Key pain points
We have a long history with Prismic, and at one point, we were agency partners, so count us as biased. However, if you're anything like us, we've had an absolutely terrible experience with Prismic.
They've historically changed their API ad hoc, resulting in many broken websites, which is especially bad for an agency. They've dumped infrastructure on the community, resulting in expensive migration bills and client dissatisfaction and they've updated their system with no way to migrate other than to rebuild your entire website for literally years.
If you're having a hell of a time, we can help you move away and do it without breakages. We've had to migrate quite a few folks and we have a standardised process that lets us migrate images, videos, text and content structure to the platform of your choice.

Dependency on third-party hosting
You don’t control the infrastructure, Prismic does. So you’re tied to their uptime, limits, and CDN behaviour.

Limited native integrations
Most serious integrations require extra tooling or custom code because Prismic’s built-in ecosystem is pretty thin.

Steep learning curve
Slices, custom types, and the editor workflow take time to understand, especially for teams new to component-driven CMS structures.

Lack of built-in versioning
There’s no full document history or global rollback, meaning mistakes are harder to recover from without workarounds.

Escalating pricing model
Costs jump fast as you add seats, locales, or repositories, making it expensive to scale a growing content team.

Limited out-of-box features
Beyond basic content creation, most advanced needs require custom development, external tools, or plugins.
Key advantages
DatoCMS has a low learning curve, clean UI, and a drag-and-drop schema builder that lets teams shape content without a single existential crisis. Editors love it. Developers tolerate it. Everyone gets to ship faster.
The APIs are solid, the media pipeline is excellent, and the multilingual tooling is actually usable. But lto be honest, it’s expensive, and the drag-and-drop approach means it’s not exactly winning awards for flexibility. Still, if you want something that feels polished out of the box and integrates nicely with Next.js, Shopify, and friends, DatoCMS delivers a pretty smooth experience.
User-friendly interface
DatoCMS has a clean, approachable UI that editors can pick up instantly. Little training needed, and teams can publish content without tripping over the system.

Flexible API-based approach
With both GraphQL and REST, you can query content however you prefer. It gives developers freedom to shape data flows without fighting the CMS.

Seamless integration
DatoCMS works smoothly with popular frameworks and tools like Next.js, Gatsby, and Shopify. Plug it in, fetch content, and you’re off.

Efficient data retrieval
The GraphQL API is fast and predictable, making it easy to pull exactly the data you need without overfetching or messy workarounds.

Powerful image tools
Dato handles image optimisation, responsive resizing, and transformations automatically. Your site stays fast without custom pipeline work.

Real-time updates
Content changes sync instantly across environments, giving teams quick feedback and reducing the “save, refresh and hope” cycle.
Book a meeting with us to discuss how we can help or fill out a form to get in touch
Join the growing list of successful migrations
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