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We are the Payload to Sanity migration experts


Challenges with Payload

While Payload CMS offers a range of features tailored for Next.js applications, it presents certain challenges that might deter some users. One of the primary concerns is the learning curve associated with adopting this tool, particularly for developers unfamiliar with Next.js or headless CMS architectures. The platform's smaller ecosystem compared to more established CMS solutions means that users might find fewer ready-made plugins and third-party integrations, potentially increasing development time and complexity. Additionally, as a JavaScript-based CMS, there might be performance overhead in high-traffic environments, necessitating careful consideration of server resources and optimization strategies.

Another notable drawback is the documentation, which, while generally helpful, has been reported to contain gaps that could hinder new users from fully leveraging the platform's capabilities. The community, although growing, is still smaller than those of more established CMS platforms, which can limit the availability of peer support and community-driven resources. Moreover, being a headless CMS, Payload requires a separate hosting solution for its backend, adding an additional layer of complexity for those used to more traditional, all-in-one CMS platforms. These factors combined might make Payload CMS less appealing to users seeking a more straightforward or widely supported content management solution.


Key Pain Points

  • Steep learning curve for newcomers
  • Smaller ecosystem of plugins and integrations
  • Potential performance overhead in high-traffic environments
  • Some gaps in documentation
  • Smaller community compared to established platforms
  • Requires separate hosting for the backend

Benefits of Sanity

You know where our bias' lies. We think Sanity is literally the best headless content management out there. The schema is code-based, so it can be easily versioned, scaled, and extended without a heap of third-party hoops to jump. Providing you build it with a solid foundation, which we always recommend Turbo Start Sanity, it's going to be the most valuable hub for content you can imagine.

It's got a very unique tooling called the Live Content API, which in simple terms means

when you press publish, its live.

No issues with caching, and a single API usage that scales perfectly with multichannel content delivery.

It also offers one of the best editorial experiences in the industry with Presentation and customizable content structures. We're obviously huge fans of it, and we've pivoted our business with it when we realised how ahead it is.

Key advantages

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Real time collaboration

Yes, you read that right, real-time editing. What makes this even more incredible is that if you're writing an article, your teammate can 'tag-in' and start collecting and populating citations on the same text editor. Never has there been a faster flow to get your content out there.

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Live preview block building

Ever wondered what your site looked like and wanted to take a sneak peek? Well, we've got that covered. How about a static site that allows you a 1:1 real-time update where you literally see your text typing out the second you add it to a text editor? See how your campaigns look long before they're live.

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Meta tags, structured content

Long-gone are the days of expecting your website to rank with just a decently keyworded meta title. You've got to really focus on granularity and make Google's life as easy as possible with Structured Content to ensure your data surfaces on the first page. Automate schema construction, and get a best-in-class SEO experience with Sanity CMS.

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Better media management

With a lightning-fast media library, best-in-class tooling support for your favourite platforms like Cloudinary, Mux and Wistia. Find out how we can build first-class support of all your favourite media managers to make things a little more "drag-and-drop".

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Automated social sharing

Ever wanted to share one update, and automatically populate every social platform? Welcome to the future we've built that. Why should social media be a chore.

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Automated image generation

A picture is worth a thousand words, so let's help you make it shine at every aspect ratio. Ensure your subject looks the business. Whether you're plastering them on a tiny author profile picture or the size of a billboard, it'll be framed perfectly.


Get in touch

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Payload to Sanity migration specialists Fast, reliable CMS migration