Case Study
View Case StudyTray.ai
Migrating hundreds of thousands of pages, re-platforming and extending for the leading composable AI integration platform
We are the Magnolia to Contentful migration experts
Challenges with Magnolia
Magnolia is the definition of “enterprise for the sake of enterprise.” The setup is heavy, the learning curve is brutal, and unless you have a Java team lying around, good luck getting anything done without burning through budget. The proprietary modules lock you in fast, integrations feel like a maze, and the admin interface slows to a crawl once you start dealing with real content volume. The pricing is expensive, opaque, and somehow still manages to feel bad value. If you're not a Fortune 500 with a tolerance for pain, it’s a project risk.
And honestly, who even uses Java anymore?
Key pain points
Steep Java learning curve
Magnolia expects your team to be fluent in Java and its ecosystem, which slows onboarding and makes even simple tasks feel heavier than they should.
Resource-intensive setup
It demands serious infrastructure and long setup cycles, which immediately rules it out for teams that expect fast iteration or modern DevOps workflows.
Vendor lock-in concerns
Once you're in, you're in. Magnolia’s proprietary modules make moving away painful, expensive, and often not worth the engineering time.
Complex third-party integration
Connecting Magnolia with modern tools and APIs isn’t straightforward, usually requiring custom Java work instead of simple plug-and-play integrations.
Native subscription support
Licensing is firmly enterprise-tier, with opaque pricing and steep annual fees that can balloon quickly, a bad fit unless you're Fortune 500.
Proprietary module reliance
Key features live behind Magnolia’s own tightly controlled modules, limiting flexibility and forcing teams to work the “Magnolia way” instead of choosing best-in-class tools.
Benefits of Contentful
With over 42.9% market share and more than 14,000 companies using it, Contentful is one of the most popular headless CMS choices among our customers. And why not?
It's built for structured freedom, which lets you create once and reuse forever from its huge repository. Meaning, no more copy-paste déjà vu or hunting through a maze of components. It's also one of the only CMS with first-party support for A/B testing and personalization. The plugin ecosystem is vast, and it keeps developers happy and content teams nimble with SEO, internationalisation, validation, and more.
And for the editors who like to see it as they build it, the live side-by-side preview makes every change visible in real time.
Key advantages
API-first design
Contentful was built for APIs from day one, which means your content plugs cleanly into apps, websites, and mobile.
Developer-friendly flexibility
Schemas, content models, and references can be tuned however you like. If your stack is anything beyond “cookie-cutter,” Contentful won’t get in your way.
User-friendly interface
Editors enjoy using it. Clean UI, quick search, structured fields, and no “where does this go again?” confusion.
Extensive integration capabilities
Plug in analytics, eCommerce, automation, and translation. Contentful plays nicely with almost anything. And if something isn’t supported yet, you can wire it up yourself without hacking the platform apart.
High scalability
From a tiny blog to a fire-hose of global traffic, Contentful easily scales. You can completely avoid surprise outages, or “please hold while the CMS catches up.”
Cloud-based architecture
You don't have to install, patch, or maintain anything. It’s fast, globally distributed, and always up to date. Your content team can ship from anywhere without a DevOps babysitter.
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