Case Study
View Case StudyTray.ai
Migrating hundreds of thousands of pages, re-platforming and extending for the leading composable AI integration platform
We are the Kontent.ai to Kentico migration experts
Challenges with Kontent.ai
We've always been known to talk trash about WordPress, Framer and especially Prismic. It's fun and theraputic but truth be told Kontent.ai deserves it's fair share of aggro.
Pricing is hidden behind “book a demo” and their vague "price calculator". Basic features require developer elbow grease, and replacing a single image gives you a brand-new URL like it’s 2009. At scale, the API rate limits and bare-bones taxonomy start to feel less “enterprise” and more “please slow down, you’re scaring the CMS.”
If you’re absolutely set on using Kontent.ai, give us a shout. We’ll try to make it work… or find you something that won’t make your content team cry into their spreadsheets.
Key pain points
Hidden pricing model
Kontent.ai loves a “contact sales” button. Great if you're an enterprise with a procurement department, not so great if you're just trying to budget a project. Until you get a quote, you’re basically guessing.
Complex initial setup requirements
The platform is polished, but the setup isn’t plug-and-play. Getting projects wired correctly, especially when it comes to multi-channel setup, usually requires a developer, documentation, and a quiet room to scream into.
Missing out-of-box preview system
Unlike most modern CMS platforms, there's no native live preview. You have to build a custom preview pipeline, which adds effort, cost, and another item to the dev team’s already depressing backlog.
Asset replacement URL issues
Swap an image or file, and Kontent.ai generates a new URL, which means link rot and cleanup duties no one asked for. Publishing teams feel this pain the fastest.
API rate limiting constraints
API-first is great until you hit the rate limit. 100 requests per second is fine for small sites, but high-traffic apps need careful caching or extra infrastructure to avoid bottlenecks
Limited Management API coverage
The Management API doesn’t expose every UI action, so automation hits a ceiling. Some tasks still require clicking through the interface, which defeats half the point of going headless.
Benefits of Kentico
If Corporate Memphis art, dashboards, and spreadsheets are what you need, Kentico might be your happy place. The interface feels like Microsoft Office; that is, it is familiar, editor-friendly, and hard to break. And unlike platforms that need 14 plugins and a prayer, Kentico ships with the whole toolkit. It has marketing automation, e-commerce, workflows, multisite, multilingual, and the entire lot.
It scales well, handles heavy enterprise workloads, and integrates cleanly through APIs. But it is not the right fit for tiny brochure sites, but for large organizations that want everything under one roof, it’s a serious contender. If you’re unsure whether you really need the full armoury, send it our way and we’ll tell you if you’re ready for Kentico or if you’re just buying a tank to deliver pizza.
Key advantages
User-friendly interface
Kentico’s UI feels familiar with “Office toolbar,” like functions, rather than “developer terminals.” Editors can publish, schedule, and update content without needing a developer on standby.
Built in tools
You don’t need to glue together 12 plugins just to run campaigns or sell products. Kentico ships with automation, personalization, analytics, and e-commerce baked in.
Flexible API and extensibility options
If your team speaks .NET, Kentico supports it. Its APIs and integration options make it easier to connect CRMs, ERPs, BI tools, and custom services without duct-tape engineering.
Workflow and role management system
It has multiple approvers, granular permissions, and strict publishing rules. Legal, marketing, and IT can all sign off without stepping on each other.
Fast onboarding + safe staging
Training is quick, publishing is simple, and staging environments keep mistakes from going live. Teams can work confidently without “oops, wrong button” moments.
Headless-ready
If you want speed, security, and headless flexibility, Kentico delivers. Content moves fast, scales well, and supports multi-site or multilingual setups without falling over.
Get in touch
Book a meeting with us to discuss how we can help or fill out a form to get in touch
