Case Study
View Case StudyTray.ai
Migrating hundreds of thousands of pages, re-platforming and extending for the leading composable AI integration platform

From KeystoneJS to Prismic
Key pain points
The biggest challenge with KeystoneJS is that it hands you all the responsibility that a managed CMS would normally handle. Deployment is entirely on you, and the documentation around production hosting, Docker configuration, and scaling is thin. We've seen teams struggle to go from a smooth local development experience to a reliable production setup, especially if they don't have dedicated DevOps support. The admin UI Docker image alone can balloon to over a gigabyte, which is a headache for containerised deployments.
The community around Keystone is significantly smaller than competitors like Strapi or Payload. That means fewer tutorials, fewer plugins, and slower answers when you hit an edge case. The ecosystem of ready-made integrations is almost non-existent, so you'll be building most things from scratch. For an agency working on client projects with deadlines, that time cost adds up quickly.
Content editors also tend to have a harder time with Keystone compared to more polished alternatives. The admin UI is functional but feels utilitarian, and non-technical users often need more onboarding than you'd expect. There's no visual editing, no preview infrastructure, and no real content workflow features like drafts, publishing schedules, or approval chains without building them yourself. If your client's content team needs a CMS they can pick up and run with, Keystone usually isn't the answer.

Deployment complexity
Self-hosting is the only option, and the docs don't hold your hand. Getting Keystone into production requires real infrastructure knowledge, and the large Docker image sizes make it worse.

Small community and ecosystem
Compared to Strapi or even Payload, the community is much smaller. Fewer plugins, fewer tutorials, and slower support when things go wrong.

No built-in content workflows
There are no turnkey drafts, scheduled publishing, or approval chains. Keystone provides field primitives that can be assembled into publishing workflows, but you need to wire them up yourself.

Admin UI feels dated
The admin panel is functional but lacks the polish and UX of modern CMS interfaces. Non-technical editors often find it confusing and need more training.

No visual editing or live preview
There's no way for editors to see content in context before publishing. You'd need to build your own preview infrastructure, which is a significant engineering effort.

Scaling requires significant effort
Running Keystone under high traffic means managing session stores, reverse proxies, and server resources yourself. It doesn't scale as smoothly as cloud-native CMS alternatives.
Key advantages
Prismic is phenomenal for simplistic page-builder-style websites. Its simplistic drag-and-drop page builder, along with the newer code-based version, helps you generate like-for-like components and automates the developers' process.
The built-in media optimisation tool is also great, so you can ensure that even if you're uploading 4mb images, they're going to be scaled down with minimal compression artefacts.

Content scheduling capabilities
Prismic makes it ridiculously easy to plan content ahead with built-in scheduling without any plugins or workarounds. Just pick a time, hit schedule, and your release goes live exactly when you want it.

Intuitive visual editor
The editor feels natural even for non-technical teams, with clean previews and simple fields. It keeps the writing flow distraction-free while still giving developers structure.

Efficient slices feature
Slices let you build repeatable, flexible components that marketers can rearrange without breaking layouts. It’s the closest thing to structured Lego-blocks for content teams.
Rich media embedding
Embedding images, videos, and rich assets takes seconds. You don't need to hack templates. Just paste, pick, and publish.

Flexible component reuse
Developers create once, marketing teams reuse forever. Slices and custom types make content scalable without adding complexity.

Seamless publishing experience
Publishing is fast, predictable, and drama-free. If you want to do a small tweak or a full-page release, everything ships smoothly with minimal cognitive load.
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