From KeystoneJS to ButterCMS

We are the KeystoneJS to ButterCMS migration experts

Challenges with KeystoneJS

Key pain points

The biggest challenge with KeystoneJS is that it hands you all the responsibility that a managed CMS would normally handle. Deployment is entirely on you, and the documentation around production hosting, Docker configuration, and scaling is thin. We've seen teams struggle to go from a smooth local development experience to a reliable production setup, especially if they don't have dedicated DevOps support. The admin UI Docker image alone can balloon to over a gigabyte, which is a headache for containerised deployments.

The community around Keystone is significantly smaller than competitors like Strapi or Payload. That means fewer tutorials, fewer plugins, and slower answers when you hit an edge case. The ecosystem of ready-made integrations is almost non-existent, so you'll be building most things from scratch. For an agency working on client projects with deadlines, that time cost adds up quickly.

Content editors also tend to have a harder time with Keystone compared to more polished alternatives. The admin UI is functional but feels utilitarian, and non-technical users often need more onboarding than you'd expect. There's no visual editing, no preview infrastructure, and no real content workflow features like drafts, publishing schedules, or approval chains without building them yourself. If your client's content team needs a CMS they can pick up and run with, Keystone usually isn't the answer.

Deployment complexity

Self-hosting is the only option, and the docs don't hold your hand. Getting Keystone into production requires real infrastructure knowledge, and the large Docker image sizes make it worse.

Small community and ecosystem

Compared to Strapi or even Payload, the community is much smaller. Fewer plugins, fewer tutorials, and slower support when things go wrong.

No built-in content workflows

There are no turnkey drafts, scheduled publishing, or approval chains. Keystone provides field primitives that can be assembled into publishing workflows, but you need to wire them up yourself.

Admin UI feels dated

The admin panel is functional but lacks the polish and UX of modern CMS interfaces. Non-technical editors often find it confusing and need more training.

No visual editing or live preview

There's no way for editors to see content in context before publishing. You'd need to build your own preview infrastructure, which is a significant engineering effort.

Scaling requires significant effort

Running Keystone under high traffic means managing session stores, reverse proxies, and server resources yourself. It doesn't scale as smoothly as cloud-native CMS alternatives.

Benefits of ButterCMS

Key advantages

ButterCMS is one of those headless CMS platforms that genuinely nails the onboarding experience. We've seen content teams go from zero to confidently building pages and blog posts within a few hours, which is rare in the headless world. The dashboard is clean, the API explorer is thoughtfully designed, and the starter templates for popular frameworks mean developers aren't starting from scratch every time.

From an agency perspective, the standout quality is how little hand-holding editors need after launch. The interface is intuitive enough that marketers can create pages, manage blog content, and handle SEO metadata without constantly pinging the dev team. The built-in blog engine is a genuine differentiator. Most headless CMS platforms treat blogging as an afterthought, but ButterCMS was originally built around it, and it shows in the quality of the authoring experience.

The API performance is consistently fast, and the SDK support across languages like JavaScript, Python, Ruby, and PHP is solid. Their customer support team is also notably responsive and genuinely receptive to feature requests, which is something we don't often see from CMS vendors. For small-to-mid-sized projects where you need a reliable content API without overcomplicating things, ButterCMS delivers.

We'd particularly recommend it for teams that need a polished blog alongside structured page content, and who value simplicity over infinite extensibility. It's a CMS that knows what it is and does that thing well.

Exceptionally easy onboarding

Content teams can be productive within hours, not days. The dashboard is clean and the learning curve is one of the gentlest we've seen in headless CMS land.

Built-in blog engine

Unlike most headless platforms where you have to model blog content from scratch, ButterCMS ships with a purpose-built blog engine that includes categories, tags, authors, and SEO fields out of the box.

Fast and reliable content API

The read API is consistently quick with global CDN delivery. For content-heavy sites, the performance is solid and predictable.

No seat limits on any plan

Every plan includes unlimited users, which is genuinely unusual in this space. You won't get punished for growing your content team.

Responsive customer support

Their support team is quick to respond and genuinely open to feature requests. We've seen roadmap items added based on customer feedback, which builds real trust.

Strong SDK and framework coverage

Official SDKs for JavaScript, Python, Ruby, PHP, and more, plus starter projects for React, Next.js, Vue, Angular, and other frameworks that actually work out of the box.