Case Study
View Case StudyTray.ai
Migrating hundreds of thousands of pages, re-platforming and extending for the leading composable AI integration platform
We are the Kentico to Sanity migration experts
Challenges with Kentico
Here’s the reality check about Kentico. It isn’t cheap. Licensing, implementation, and support can feel like a CFO jump-scare. And while the interface is friendly at first glance, once you get into migrations, upgrades, or deeper customisation, things get… heavy.
Major version updates can introduce breaking changes, permissions get messy at scale, and multi-tenant setups mean one bug can take down every project sharing the stack. The docs and community aren’t as deep as the open-source world either, so when something goes wrong, you’ll likely need a developer rather than a forum thread to save you. If you can absorb the overhead and like Corporate Memphis art, go ahead. But before you go ahead, give us a call, and we will try to set up a better solution for you.
Key pain points
Steep learning curve
Kentico’s power comes with complexity. Newcomers and smaller teams often need time (and developers) to actually start working.
High cost for licenses and maintenance
Licensing and maintenance can add up quickly, which makes Kentico a harder sell for startups or smaller organizations.
Upgrades can get messy
Major version jumps, migrations, or deep API changes sometimes introduce breaking changes, which, trust us, is not fun if your site has years of custom logic.
UI feels dated at scale
As projects grow, the dashboard can get cluttered and less intuitive. It works, but it’s not winning design awards, unless you are still competing in 2015.
Limited community support.
Support exists, but the ecosystem isn’t as loud or as active as WordPress (not our first choice), Webflow, or headless-first platforms like Sanity.
Customizations risk impacting all sites
In multitenant setups, a poorly built custom feature can impact every site in the cluster, which means you can't move or change a single line of code, unless you love 404 messages.
Benefits of Sanity
You know where our bias' lies. We think Sanity is literally the best headless content management out there. The schema is code-based, so it can be easily versioned, scaled, and extended without a heap of third-party hoops to jump. Providing you build it with a solid foundation, which we always recommend Turbo Start Sanity, it's going to be the most valuable hub for content you can imagine.
It's got a very unique tooling called the Live Content API, which in simple terms means
when you press publish, its live.
No issues with caching, and a single API usage that scales perfectly with multichannel content delivery.
It also offers one of the best editorial experiences in the industry with Presentation and customizable content structures. We're obviously huge fans of it, and we've pivoted our business with it when we realised how ahead it is.
Key advantages
Real time collaboration
You write, your teammate tags in, adds citations, and updates the same doc without stepping on each other. It’s the fastest way to ship content without the “who has edit access?” chaos.
Live preview block building
With Sanity, you don’t have to guess what your page might look like. Real-time previews update the moment you type. It’s a 1:1 mirror of your site before it ever goes live, so your campaigns look right the first time.
Meta tags, structured content
Sanity’s structured content gives Google clean data and rich schema, so your pages surface higher without manual hacking. Automated schema, smarter metadata, and better rankings.
Better media management
A blazing-fast media library with first-class support for Cloudinary, Mux, Wistia and more. Upload, drag-and-drop, preview without wrestling with assets, and waiting for spins of doom.
Automated social sharing
Ever wanted to share one update, and automatically populate every social platform? Welcome to the future we've built that. Why should social media be a chore.
Automated image generation
Sanity keeps your subject centred and sharp like a tiny author thumbnail or a full-page hero banner. There are no awkward crops, or chopped heads. Your visuals just look right everywhere.
Get in touch
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