Case Study
View Case StudyTray.ai
Migrating hundreds of thousands of pages, re-platforming and extending for the leading composable AI integration platform

From Kentico to KeystoneJS
Key pain points
Here’s the reality check about Kentico. It isn’t cheap. Licensing, implementation, and support can feel like a CFO jump-scare. And while the interface is friendly at first glance, once you get into migrations, upgrades, or deeper customisation, things get… heavy.
Major version updates can introduce breaking changes, permissions get messy at scale, and multi-tenant setups mean one bug can take down every project sharing the stack. The docs and community aren’t as deep as the open-source world either, so when something goes wrong, you’ll likely need a developer rather than a forum thread to save you. If you can absorb the overhead and like Corporate Memphis art, go ahead. But before you go ahead, give us a call, and we will try to set up a better solution for you.

Steep learning curve
Kentico’s power comes with complexity. Newcomers and smaller teams often need time (and developers) to actually start working.

High cost for licenses and maintenance
Licensing and maintenance can add up quickly, which makes Kentico a harder sell for startups or smaller organizations.

Upgrades can get messy
Major version jumps, migrations, or deep API changes sometimes introduce breaking changes, which, trust us, is not fun if your site has years of custom logic.

UI feels dated at scale
As projects grow, the dashboard can get cluttered and less intuitive. It works, but it’s not winning design awards, unless you are still competing in 2015.

Limited community support.
Support exists, but the ecosystem isn’t as loud or as active as WordPress (not our first choice), Webflow, or headless-first platforms like Sanity.

Customizations risk impacting all sites
In multitenant setups, a poorly built custom feature can impact every site in the cluster, which means you can't move or change a single line of code, unless you love 404 messages.
Key advantages
KeystoneJS is one of those tools that really clicks if your team thinks in code. It's a schema-driven, open-source headless CMS built on Node.js, and the developer experience is genuinely good. You define your content models in TypeScript, Keystone generates a GraphQL API and an admin UI for you, and you're off. There's very little magic or abstraction hiding what's happening under the hood, which we appreciate when building complex projects for clients.
The Prisma ORM integration is a real highlight. Automatic migration generation, type-safe database access, and support for PostgreSQL, MySQL, and SQLite mean you're not fighting your data layer. If you've ever had to wrangle a CMS into supporting a non-trivial relational content model, you'll understand why this matters. Keystone lets you express those relationships cleanly and query them with a proper GraphQL API.
The document field editor is also worth mentioning. It's one of the more thoughtful rich text implementations we've seen in a headless CMS. You can embed custom React components directly into the editor, which means content teams can work with your actual design system components rather than generic blocks. For teams that care about structured content, Keystone gives you real tools to enforce it.
Where Keystone really shines is in projects where the development team wants full ownership of the stack. There's no vendor lock-in, no proprietary query language, and no surprise pricing tiers. If you want a CMS that feels like a well-designed library rather than a platform, Keystone delivers on that promise.

Schema-as-code with full TypeScript support
Define your entire content model in TypeScript with strong type inference throughout. The schema drives everything from the database to the admin UI to the GraphQL API.

Automatic GraphQL API generation
Every content type you define automatically gets a full CRUD GraphQL API with filtering, pagination, and relationship resolution. No manual endpoint wiring needed.
Prisma-powered database layer
Built on Prisma ORM with automatic migration generation and type-safe queries. Supports PostgreSQL, MySQL, and SQLite out of the box.

Flexible document field editor
The rich text editor supports custom embedded components that map to your design system, giving content editors structured authoring without sacrificing flexibility.

Granular access control
Fine-grained, field-level access control defined in code. You can write custom logic for create, read, update, and delete operations per field or per list.

Fully open source with no vendor lock-in
MIT licensed with no paid tiers or proprietary features gated behind a subscription. You own the entire stack and can host it wherever you want.
Book a meeting with us to discuss how we can help or fill out a form to get in touch
Join the growing list of successful migrations
Case Study
View Case StudyMigrating hundreds of thousands of pages, re-platforming and extending for the leading composable AI integration platform

Case Study
View Case StudyFrom Sanity overages to instantaneous publishing, we brought Mario Testino into the fast lane, and did it in style.

Case Study
View Case StudyHelping the UAE's most prolific Pay in 4 merchants scale their design system and composable infrastructure.

Case Study
View Case StudyHow we helped the fastest growing online cycling community, push the editorial velocity to new heights.
