Case Study
View Case StudyTray.ai
Migrating hundreds of thousands of pages, re-platforming and extending for the leading composable AI integration platform

Seriously, who uses GraphQL anymore? The whole thing feels like homework. Beginners get hit with a learning curve, and simple projects often end up feeling more complex than they need to be. The UI can slow to a crawl once your dataset grows, especially if you’re juggling dozens of fields or multiple locales. While the localization tools work, the experience can get messy with 10+ languages, and suddenly your dashboard looks like a spreadsheet that lost a fight.
Integrations are also tricky. Everything runs through GraphQL, which leads to your entire stack still living in REST-land. In that case, expect extra dev time to bridge the gap. If you’re not sure whether Hygraph is the right fit or you’re stuck halfway up the learning curve, reach out. We can help you figure out the cleanest path forward.

GraphQL is one of its strongest point but it can be your downfall as well, if your team hasn’t touched GraphQL before, expect a ramp-up period. It’s powerful but definitely not “plug in and go.”

Once your project grows, the Hygraph UI can start dragging. Big data collections need extra optimization to stay usable.

Heavy models, long lists, and asset-heavy projects can make the dashboard feel slow, especially for editors.

Managing multiple locales works, but it’s not as intuitive as it looks on paper. Some teams find themselves clicking around more than expected.

Multi-language setups work fine, but as soon as you hit double-digit locales, the UI quickly becomes noisy and harder to manage. It’s usable, just not optimised for scale.

If your systems still rely on REST, be prepared for extra engineering. Hygraph is GraphQL-only, so adapters and rework are part of the deal.
Uniform positions itself as a “composable DXP,” which is enterprise-speak for “it does a bit of everything on top of your actual CMS.” To be fair, the visual workspace is genuinely useful. Marketers get drag-and-drop control, personalization, and A/B testing without pinging developers every five minutes. And if you’re already juggling multiple systems (CMS, commerce, DAM), the orchestration layer can tidy up the chaos.
That said… we’ll be honest, we don’t really build with DXPs like this anymore. Whenever a headless tool starts shouting “DXP” from the homepage, it usually means heavyweight architecture, unnecessary complexity, and a bill only Fortune 500 companies would smile at. If you’re considering it anyway, feel free to get in touch. We’ll happily walk you through better, modern alternatives before you sink a quarter’s budget into something you probably don’t need.
Uniform’s visual builder lets marketers piece together pages without pinging developers every 5 minutes. It’s basically a drag-and-drop layer on top of your headless stack.

Uniform pulls content from multiple CMSs, DAMs, and commerce tools into one interface, so you don’t need 10 tabs open to build a single page

Teams can edit, plan, and experiment together without overwriting each other’s work. It’s built for big organisations where ten people touching the same page is a weekly occurrence.

Uniform is built to handle traffic spikes and heavy personalisation workloads. It’s overkill for small sites but a safe bet for enterprises terrified of a Black Friday outage.

You can pipe the same content across web, apps, and any other channel marketing dreams up. Useful for brands juggling multiple experiences without wanting to rebuild the same page three times.

Uniform ships with native testing and targeting, so teams can experiment without gluing together half a dozen tools. It’s marketer-friendly and fast.
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