Case Study
View Case StudyTray.ai
Migrating hundreds of thousands of pages, re-platforming and extending for the leading composable AI integration platform

Seriously, who uses GraphQL anymore? The whole thing feels like homework. Beginners get hit with a learning curve, and simple projects often end up feeling more complex than they need to be. The UI can slow to a crawl once your dataset grows, especially if you’re juggling dozens of fields or multiple locales. While the localization tools work, the experience can get messy with 10+ languages, and suddenly your dashboard looks like a spreadsheet that lost a fight.
Integrations are also tricky. Everything runs through GraphQL, which leads to your entire stack still living in REST-land. In that case, expect extra dev time to bridge the gap. If you’re not sure whether Hygraph is the right fit or you’re stuck halfway up the learning curve, reach out. We can help you figure out the cleanest path forward.

GraphQL is one of its strongest point but it can be your downfall as well, if your team hasn’t touched GraphQL before, expect a ramp-up period. It’s powerful but definitely not “plug in and go.”

Once your project grows, the Hygraph UI can start dragging. Big data collections need extra optimization to stay usable.

Heavy models, long lists, and asset-heavy projects can make the dashboard feel slow, especially for editors.

Managing multiple locales works, but it’s not as intuitive as it looks on paper. Some teams find themselves clicking around more than expected.

Multi-language setups work fine, but as soon as you hit double-digit locales, the UI quickly becomes noisy and harder to manage. It’s usable, just not optimised for scale.

If your systems still rely on REST, be prepared for extra engineering. Hygraph is GraphQL-only, so adapters and rework are part of the deal.
Contentstack is one of the more polished enterprise headless CMS platforms. It has API-first, composable, and loaded with the usual DXP buzzwords. It actually backs some of it up. The workflows are strong, role-based approvals are genuinely helpful for large editorial teams, and the visual builder plus modular blocks give marketers enough power to ship pages without pinging developers every 30 seconds. Its omnichannel delivery, multi-region CDNs, and fast APIs make it a solid fit for global brands with heavy traffic and complex localisation needs.
But this is firmly in enterprise territory. We generally don’t recommend platforms in the “DXP with 47 whitepapers” category, but if you must pick one, Contentstack at least has a smoother developer experience than most. The composable architecture is well thought out, integrations behave predictably, and the SDKs play nicely with modern frameworks like Next.js. If you're a Fortune-500-sized team and want help figuring out whether this is the right bet, or want a modern alternative instead, get in touch.

Built for large teams shipping across markets. The stack scales fast, stays stable under heavy traffic, and doesn’t crumble the moment your marketing team schedules a global launch.

Contentstack’s workflow engine handles multi-step approvals, roles, and governance without duct tape. Perfect for teams that need structure instead of Slack chaos.

Your content gets pushed worldwide through edge CDNs, keeping delivery fast even when your customers are nowhere near your servers.

Developers get flexibility without wrestling with legacy monolith logic with REST, GraphQL, and webhooks.

Strong developer tooling means faster builds and fewer hours wasted writing boilerplate just to fetch and render content.

Fully modular, cloud-native, and replaceable in parts. Plays nicely inside modern composable stacks instead of dragging you back to 2010.
Book a meeting with us to discuss how we can help or fill out a form to get in touch
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