Case Study
View Case StudyTray.ai
Migrating hundreds of thousands of pages, re-platforming and extending for the leading composable AI integration platform

From Hygraph to Basehub
Key pain points
Seriously, who uses GraphQL anymore? The whole thing feels like homework. Beginners get hit with a learning curve, and simple projects often end up feeling more complex than they need to be. The UI can slow to a crawl once your dataset grows, especially if you’re juggling dozens of fields or multiple locales. While the localization tools work, the experience can get messy with 10+ languages, and suddenly your dashboard looks like a spreadsheet that lost a fight.
Integrations are also tricky. Everything runs through GraphQL, which leads to your entire stack still living in REST-land. In that case, expect extra dev time to bridge the gap. If you’re not sure whether Hygraph is the right fit or you’re stuck halfway up the learning curve, reach out. We can help you figure out the cleanest path forward.

You have to really love GraphQL
GraphQL is one of its strongest point but it can be your downfall as well, if your team hasn’t touched GraphQL before, expect a ramp-up period. It’s powerful but definitely not “plug in and go.”

Large dataset performance issues
Once your project grows, the Hygraph UI can start dragging. Big data collections need extra optimization to stay usable.

Interface sluggishness at scale
Heavy models, long lists, and asset-heavy projects can make the dashboard feel slow, especially for editors.

Localization workflow complexity
Managing multiple locales works, but it’s not as intuitive as it looks on paper. Some teams find themselves clicking around more than expected.

Multi-language interface clutter
Multi-language setups work fine, but as soon as you hit double-digit locales, the UI quickly becomes noisy and harder to manage. It’s usable, just not optimised for scale.

REST API integration challenges
If your systems still rely on REST, be prepared for extra engineering. Hygraph is GraphQL-only, so adapters and rework are part of the deal.
Key advantages
BaseHub CMS is generating buzz among developers for its fast, collaborative, and AI-powered environment. We really like the Notion style editor. Feels great to drop a / and you type in what you want. E.g heading, or bullet points etc.
It's pretty good for creating and organizing content. Even for teams that are new to CMS platforms. Features like easy nested repeater fields, real-time branching for team workflows, and seamless GraphQL integration impress both solo makers and growing agencies. The platform’s Typesafe approach and AI-assisted writing tools help speed up the publishing process, while modern UI design keeps the learning curve gentle for newcomers.
If you can handle the initial information overload when you first spin up an environment it's an incredible tool for collaboration and rapid site scaffolding.
They also have a pretty good freemium pricing model (nodody has as good as Sanity) and strong documentation help projects get off the ground quickly, especially for Next.js and React use cases. Frequent updates and community engagement is high, and the core team that built it, are from a really nice design focused agency. So can't knock it that much.

Intuitive Notion-style editor
If you can use Notion, you can get content into BaseHub without begging a developer for help. It is light, fast and easy to navigate
Effortless nested repeater fields
You can nest and stack content structures. It’s one of the few tools where complex schemas don’t instantly become a crime scene.

Real-time content branching
Branching lets teams experiment, test ideas, and push updates without breaking production. Preview changes instantly, merge when ready, panic never.

Ready-to-use GraphQL integration
BaseHub ships with clean, auto-generated GraphQL APIs, so developers don’t waste hours wiring resolvers or schema stitching. Query, fetch, and ship.

Typesafe SDK support
You get fully typed responses out of the box, which means fewer runtime surprises and a smoother dev experience. Your IDE becomes your safety net.

Collaborative team workflows
Teams can work together without stepping on each other’s toes, with clean approval flows and role-based editing. It’s built for fast-moving content teams.
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