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View Case StudyTray.ai
Migrating hundreds of thousands of pages, re-platforming and extending for the leading composable AI integration platform

From Hygraph to Adobe Experience Manager
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Key pain points
GraphQL-only is the core trade-off. If your team hasn't worked with GraphQL, expect a ramp-up period, and simple projects can end up feeling more complex than they need to be. The UI slows down once your dataset grows, especially with dozens of fields or multiple locales. Localization works, but past ten languages the interface starts to feel like a spreadsheet that lost a fight.
Integrations take more effort if the rest of your stack is REST. There's no REST endpoint, so you'll write adapters or a BFF layer. Pricing is the other thing to plan for: the Growth plan at $199/month includes 1M API operations, and overages at $0.20 per 10K ops add up on a busy site. Enterprise is the only way to unlock SSO, custom roles, and higher locale counts.
If you're unsure whether Hygraph is the right fit, or you're stuck halfway up the learning curve, reach out. We can help you map the cleanest path forward.

You have to really love GraphQL
GraphQL is one of its strongest point but it can be your downfall as well, if your team hasn’t touched GraphQL before, expect a ramp-up period. It’s powerful but definitely not “plug in and go.”

Large dataset performance issues
Once your project grows, the Hygraph UI can start dragging. Big data collections need extra optimization to stay usable.

Interface sluggishness at scale
Heavy models, long lists, and asset-heavy projects can make the dashboard feel slow, especially for editors.

Localization workflow complexity
Managing multiple locales works, but it’s not as intuitive as it looks on paper. Some teams find themselves clicking around more than expected.

Multi-language interface clutter
Multi-language setups work fine, but as soon as you hit double-digit locales, the UI quickly becomes noisy and harder to manage. It’s usable, just not optimised for scale.

REST API integration challenges
If your systems still rely on REST, be prepared for extra engineering. Hygraph is GraphQL-only, so adapters and rework are part of the deal.
Key advantages
AEM is the kind of platform you only choose if you’re a Fortune 500 company or enjoy voluntarily suffering. I hate anything Adobe builds. It’s bloated, overpriced, and aggressively designed to lock you into their ecosystem. But fine, here are the positives: the Adobe integration is unmatched. If your entire organisation already lives inside Creative Cloud, Analytics, and Target, AEM becomes this giant DXP monolith that handles assets, personalization, segmentation, and multi-channel delivery without breaking a sweat. The DAM is legitimately powerful, and it scales like a tank.
If you’re not operating at scale, you’ll spend absurd money for problems a clean Sanity + modern composable stack solves better and cheaper. If you are considering AEM or escaping it, get in touch. We’ll help you choose something that won’t haunt your ops team for the next decade.

Integration with Adobe tools
AEM connects with Creative Cloud, Analytics, and Target, letting teams move assets, data, and personalisation logic across tools without friction
Robust digital asset management
The DAM is genuinely powerful. It has AI tagging, smart cropping, versioning, and bulk optimisation for massive media libraries.

Consistent multi-channel delivery
AEM can push content to web, mobile apps, email, and more from one central source. Ideal for enterprises that need consistent messaging across every customer touchpoint.

Flexible architecture
Supports both classic and headless approaches, letting teams mix legacy setups with modern frontends. It’s adaptable enough for companies with complicated stacks.

Scalable enterprise-level operations
AEM is designed to handle huge traffic, global teams, and heavy workflows. It scales reliably when backed by proper infrastructure and Adobe’s cloud.

Intuitive user interface
For an enterprise platform, the UI is relatively approachable, helping large content teams manage complex workflows without needing to touch code.
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