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We are the Hubspot CMS to Prismic migration experts

Challenges with Hubspot CMS

HubSpot CMS has its perks, but you practically need a Mr. Moneybags subscription to keep the lights on. Pricing shoots up the moment you add seats, automations, or anything remotely “enterprise,” and you can only hope the pricing team doesn’t wake up one day and charge the equivalent of a beach-facing villa.

It’s also not winning any awards for flexibility. Deep customization is limited, the theme system is rigid, and you’re stuck learning HubL, a proprietary template language that no one dreams about using. The plugin ecosystem is tiny compared to WordPress, so advanced requirements usually mean custom builds, workarounds, or giving up. And yes, parts of the system can feel slow and clunky when you least expect it.

If you’re okay with the trade-offs, great. If not, you know where to find us.

Key pain points

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Expensive pricing structure

HubSpot gets pricey really fast with every new seat, feature, or automation. It ends up feeling like a fresh subscription to financial pain.

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Limited customization flexibility

The theme system is rigid, and anything beyond surface-level edits usually needs a developer. “Drag-and-drop” has limits… and you’ll hit them quickly.

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Smaller theme and plugin ecosystem

Compared to WordPress or open-source giants, HubSpot’s marketplace feels tiny with fewer prebuilt solutions and more custom work.

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Proprietary HubL language

Say hello to HubL, HubSpot’s own templating language. It works… but only in HubSpot. Enjoy the vendor lock-in.

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Platform lock-in

Once you're in, getting out feels like moving out of a house with 14 years of hoarded junk. Migration isn’t fun.

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E-commerce limitations

HubSpot CMS can run landing pages and lead funnels, but full-scale eCommerce? Not its game and definitely not its strength.

Benefits of Prismic

Prismic is phenomenal for simplistic page-builder-style websites. Its simplistic drag-and-drop page builder, along with the newer code-based version, helps you generate like-for-like components and automates the developers' process.

The built-in media optimisation tool is also great, so you can ensure that even if you're uploading 4mb images, they're going to be scaled down with minimal compression artefacts.

Key advantages

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Content scheduling capabilities

Prismic makes it ridiculously easy to plan content ahead with built-in scheduling without any plugins or workarounds. Just pick a time, hit schedule, and your release goes live exactly when you want it.

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Intuitive visual editor

The editor feels natural even for non-technical teams, with clean previews and simple fields. It keeps the writing flow distraction-free while still giving developers structure.

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Efficient slices feature

Slices let you build repeatable, flexible components that marketers can rearrange without breaking layouts. It’s the closest thing to structured Lego-blocks for content teams.

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Rich media embedding

Embedding images, videos, and rich assets takes seconds. You don't need to hack templates. Just paste, pick, and publish.

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Flexible component reuse

Developers create once, marketing teams reuse forever. Slices and custom types make content scalable without adding complexity.

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Seamless publishing experience

Publishing is fast, predictable, and drama-free. If you want to do a small tweak or a full-page release, everything ships smoothly with minimal cognitive load.

Get in touch

Book a meeting with us to discuss how we can help or fill out a form to get in touch